Saran Batiste

• Build brands, maximize distribution, solve customer challenges, and maximize Sazerac space-to-sales
• Finished as the #1 MDM across the Central South Region for FY23
• Motivate and develop internal and external wholesale teams to deliver brand and individual goals
• Led a team of 9 MDRs in FY'23 and finished better to plan for the Total Sazerac Portfolio by +5%
• Establish and implement strategic programs to guide distribution, innovative launches, displays, feature ads, and retail promotions that effectively present the brand's state priorities
• Work with internal and external Sales operation teams to course correct any brands that are off-brand state priority plan
• Developed and executed a strategic account plan for local key accounts in the spirits sector, resulting in a 15% increase in sales and increase in account satisfaction
• Trained sales team on effective selling techniques tailored towards specific markets, leading to improved performance metrics.
• Analyzed sales data to identify trends and opportunities, driving continuous improvement in product offerings and pricing strategies.

• Effectively develop, build, and maintain positive relationships with store managers and owners while growing sales/selling in/executing sales programs and initiatives.
• Lead district meetings focused on a plan to achieve sales objectives and goals.
• Conduct one-with-one meetings and “work with's” with my sales reps to discuss performance, selling and customer service skills.
• Coach my team to successfully sell against baseline and promotional opportunities.
• Develop sales strategies through collecting and interpreting statistical data utilizing PepsiCo specific applications.
• Partner with product supply team to build accurate forecasts based on promotions and historical performance to ensure product availability. Prepare and deliver sales presentations to customers as required.
• Ability to work an flexible schedule including early mornings, evenings and/or weekends.
• Small-format accounts with 236 stores in an territory, managing 12 employees, and 10 routes

Achievement Highlights:

105.7 % PY

109.8% to Plan

Weekly Average $155K

$174,600 BTP

P9: 101.9 % to Plan, BTP $11,193

P10:111.6% to Plan, BTP $66,290