Sargam Chaturvedi

• Collaborate with a diverse student team to design an integrated advertising campaign for the NFL to solve marketing problems.
• Conducted market research and competitive analysis to identify insights and problem areas, which influenced the campaign's strategy and creative direction.
• Co-created plans for media, creativity, and execution, making sure they were in line with client goals and delivered a professional pitch presentation to a panel of industry judges, enhancing communication and relationship-building abilities.

• Planned and executed a sponsored award function with Hospitality Horizon, featuring celebrity chefs and bakers, achieving strong social media reach, and simultaneously launching an ongoing podcast to extend brand engagement.
• Conceptualised a Super App framework and formulated B2C strategies via competitive analysis, influencer partnerships, and digital content planning, enhancing brand visibility and customer engagement.
• Assisted in creating marketing content for social media campaigns.

• Managed social media accounts, creating and optimizing content to drive engagement and follower growth.
• Conceptualized and edited videos using CapCut and Adobe, implementing strategies that increased views and platform performance.

• Executed targeted social media campaigns, resulting in a 40% increase in engagement and a 25% increase in followers.
• Directed, acted, and created all the promotional material.

• Demonstrated leadership and teamwork by collecting old clothes from friends and family, designing and creating over 70 upcycled garments.
• Applied customer service and account managing skills to raise over 70K INR in just 3 days at the All You Can Street event in our city.

• Directed and managed a team of photographers, cinematographers, and copywriters to produce visually captivating ad campaigns for two malls, resulting in a 20% increase in social media engagement and brand awareness.
• Additionally, I volunteered to model for a few of the shoots that took place.

(simultaneously was assistant account manager.)

• Collaborated with the marketing team to create and execute targeted social media campaigns, resulting in a 15% increase in the respective account engagement.
• Negotiated and managed projects with clients to achieve our shared goal.