Summary
Overview
Work History
Skills
Timeline
Generic
Sari Cohen

Sari Cohen

Irvine,CA

Summary

Experienced professional passionate about creating compelling content and driving engagement. Talented at crafting dynamic stories, informative articles, persuasive copy, and TV segments that resonate and inspire audiences. With expertise as an on-air correspondent, writer, and producer, my goal is to continue to cultivate relationships in the industry, use my skills as a storyteller, and grow with a company that I love.

Overview

9
9
years of professional experience

Work History

Freelance Writer/Producer

Self
01.2020 - Current
  • Write and edit high-quality content and visually impactful programs under deadlines with an exciting, captivating, and authentic approach.
  • Brainstorm ideas to create useful content for clients.
  • Develop engaging articles for online publications, resulting in increased readership and social media shares.
  • Conduct interviews with subject matter experts to generate topics.
  • Optimize web content for SEO purposes, driving organic search traffic and improving website rankings.
  • Compose original written material for various types of publications.
  • Develop and pitch story ideas.
  • Produce original and creative content.
  • Present production ideas and determine creative scenarios for production and delivery.
  • Plan video shoots in studio and remotely by managing production through stages to completion.
  • Lead brainstorming sessions with creative teams to develop unique story concepts that resonate with target audiences.
  • Coordinate with producers and on-air talent to create program content, new ideas, and segments.
  • Review scripts and make changes to improve wording, flow or interest levels, consistently producing highly successful shows.
  • Write and produce for TV shows, films, and stage plays.

On-Air Personality/Producer

Hollywood First Look
06.2017 - Current
  • Utilize social media platforms to promote upcoming shows and interact with viewers for increased audience participation.
  • Cover red carpets, junkets, award shows, premieres, concerts and all related press events. Interview talent and field produce segments for scheduled air date. Foster positive relationships between the outlet and talent reps.
  • Contribute to the overall success of the media outlet, utilizing my skills as an entertainment journalist, writer, producer and host. Produce junior staff members in on-air techniques, presentation skills, and editorial writing.
  • Write copy for entertainment news segments and produce on-air talent.
  • Collaborate with producers to create dynamic television programming and an online buzz that attracts new advertisers and sponsorships.
  • Grow and foster DEI initiatives to promote involvement and highlight representation of HFL's diverse group of correspondents.

Head Writer/Co-Producer

INLOVE Magazine
06.2017 - 01.2024
  • Contributed to the overall success of productions by consistently meeting deadlines, staying within budget constraints, and delivering top-notch written content.
  • Scouted cover stars, pitched publicists, interviewed talent, wrote and edited articles for print and online publication.
  • Managed and produced photo shoots, coordinating talent and their team with the magazine's production crew to ensure timely delivery of high-quality content in adherence to production deadlines.
  • Maintained a comprehensive understanding of industry trends and popular culture to create content that were both timely and timeless. Created behind the scenes content for social media, and branded the magazine's "Top 5" questions, which garnered viral success.

Entertainment Reporter

AXS
02.2016 - 03.2020
  • Developed strong relationships with industry insiders, resulting in exclusive interviews and scoops.
  • Participated in pitching story ideas, and contributing valuable input to shape overall content strategy.
  • Increased brand visibility by appearing as an expert commentator on radio and television programs discussing music, entertainment news and trends.
  • With a strong focus on writing and photography in the music space, covered concerts and events, created viral social media posts, and highlighted monumental moments from a unique all-access perspective.

Writer

Screen Rant
06.2017 - 06.2018
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging, viral content.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Interviewed individuals by phone, video and in-person to write entertainment news stories.
  • Generated ideas for new content series or formats based on audience interests and trends. Wrote and published lists based on what's big in pop culture, creating a buzz online and in the entertainment world.

Writer

Examiner
05.2015 - 07.2016
  • Interviewed individuals by phone, video and in-person to write entertainment news stories.
  • Conducted thorough research on LA fashion trends, producing well-informed pieces that resonated with readers.
  • Wrote and edited communications within assigned beat areas.
  • Created and posted viral social media content.
  • Managed a successful fashion column, consistently publishing fresh content and generating a loyal reader base.

Skills

  • Creative Writing
  • Editing
  • Grammar usage
  • Strong research skills
  • Content Creation
  • Idea Brainstorming
  • Exceptional storytelling
  • Fact-checking
  • Creative Collaboration
  • Creative capabilities
  • AP Style
  • Social Media
  • Print media
  • Broadcast media
  • Journalism
  • Article Writing
  • Editing and proofreading
  • Creative Thinking
  • Team contribution
  • Adaptability and Flexibility
  • Story Development
  • Brand voice
  • Client Relations
  • Production Deadlines
  • Project Collaboration
  • Knowledge of media production

Timeline

Freelance Writer/Producer

Self
01.2020 - Current

On-Air Personality/Producer

Hollywood First Look
06.2017 - Current

Head Writer/Co-Producer

INLOVE Magazine
06.2017 - 01.2024

Writer

Screen Rant
06.2017 - 06.2018

Entertainment Reporter

AXS
02.2016 - 03.2020

Writer

Examiner
05.2015 - 07.2016

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Sari Cohen