Sarina Charif
Caledonia,USA
Summary
Strategic Sales Manager with over eight years of demonstrated success in sales, event management, and leadership within the hospitality industry. Adept at driving revenue growth, orchestrating high-impact events, and optimizing processes to exceed targets. Known for a results-oriented approach and expertise in strategic planning, project execution, and stakeholder management. Ready to leverage a proven track record of enhancing client relationships and leading teams to deliver exceptional business outcomes in a dynamic role.
Overview
14
14
years of professional experience
Work History
Senior Sales & Events Manager
AHC Hospitality
06.2021 - Current
- Led the strategic planning and execution of high-impact events, including corporate meetings, conferences, weddings, and trade shows, driving significant revenue growth and market expansion.
- Developed innovative sales and event strategies that consistently surpassed revenue targets and increased market share.
- Managed project budgets with precision, implementing cost controls and ensuring quality standards to achieve financial objectives.
- Utilized data analysis to identify trends, optimize project efficiency, and enhance overall success.
Catering Sales Manager
AHC Hospitality
09.2019 - 08.2021
- Directed strategic planning and execution of catering projects, resulting in enhanced client engagement and increased satisfaction.
- Designed and executed marketing strategies that significantly boosted brand visibility and client acquisition, contributing to robust sales growth.
- Mentored and developed junior team members, leading to improved team performance and professional growth.
Group Sales Manager
MDM Hospitality
12.2016 - 09.2019
- Drove sales initiatives across the Northeast Territory, achieving a 40% increase in bookings through effective market analysis and relationship management.
- Surpassed financial targets by implementing strategic sales approaches and fostering strong client relationships.
Senior Sales Executive
IHG Group
04.2015 - 10.2016
- Managed and nurtured client relationships, consistently meeting revenue targets and enhancing client retention through strategic account management.
- Recognized for exceptional sales performance through sustained top-tier customer satisfaction ratings and the successful acquisition of 20 high-profit client accounts.
Front Office Supervisor
MDM Hospitality
05.2013 - 05.2014
- Supervised front office operations, ensuring high service standards and operational efficiency.
Front Desk Intern
Horizon
05.2011 - 09.2011
- Delivered exceptional customer service and administrative support, gaining valuable insights into front desk operations and guest relations.
Food & Beverage Intern
Kingston Resorts
05.2010 - 09.2010
- Assisted in food and beverage operations, contributing to the efficient management of restaurant and event services.
Education
Bachelor of Science -
Université La Sagesse
Beirut Lebanon10.2012
Skills
- Project Management: Strategic Planning, Budget Management, Process Optimization
- Sales Strategy: Crafting and Executing Revenue-Driving Strategies
- Leadership: Team Development, Mentorship, Cross-Functional Collaboration
- Client Relations: Stakeholder Management, Negotiation, Customer Satisfaction
- Data Analysis: Market Research, Performance Metrics, Trend Analysis
- Event Management: Project Execution, Promotional Strategies, Quality Control
- Technical Proficiency: CI-TY, OPERA PMS, SPG Systems & Delphi, Triple Seat, MARRFP/Marriott Sales Systems, MARSHA, Micros, Fidelio, Cvent
Languages
Arabic
Native or Bilingual
English
Full Professional
German
Elementary
References
Available upon request
Timeline
Senior Sales & Events Manager
AHC Hospitality
06.2021 - Current
Catering Sales Manager
AHC Hospitality
09.2019 - 08.2021
Group Sales Manager
MDM Hospitality
12.2016 - 09.2019
Senior Sales Executive
IHG Group
04.2015 - 10.2016
Front Office Supervisor
MDM Hospitality
05.2013 - 05.2014
Front Desk Intern
Horizon
05.2011 - 09.2011
Food & Beverage Intern
Kingston Resorts
05.2010 - 09.2010
Bachelor of Science -
Université La Sagesse
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