Hi, I’m
Sasa Mrdalj
Philadelphia,PA
Summary
Results-driven senior marketing leader with a proven track record of consistently achieving exceptional revenue growth. With 10 years of digital marketing experience, including 5 years in senior marketing positions, I have successfully directed transformative campaigns and led high-performing teams to surpass revenue targets. As head of marketing for two distinct brands, each generating $50 million in revenue, I implemented strategic initiatives that significantly enhanced brand visibility and market share. With a comprehensive skill set in managing organic, PPC, and paid social campaigns, I have overseen a total ad spend of $20 million individually and $50 million collaboratively, resulting in remarkable business outcomes. Additionally, my expertise in driving revenue through organic traffic has led to an impressive 100 million in generated traffic.
Overview
12
years of professional experience
1
Certification
Work History
Wing Airline Academy
Senior Paid Media Manager
01.2023 - Current
Job overview
- Drove rapid audience expansion through strategic content marketing, resulting in a substantial growth of over 136,000 Facebook followers in just 4 months
- Implemented targeted content marketing strategies to achieve exceptional growth, amassing a dedicated following of over 55,000+ TikTok followers within a 4-month timeframe
- Successfully executed Google paid search ads campaigns, consistently delivering a monthly average of over 1,000 high-quality leads
- 500+ phone calls per month with Google call ads.
- 1,000+ leads per month with Facebook lead generation ads.
- 400,000+ website visitors per month with blog content, short-form video content distributing on social media.
- Determine key performance indicators (KPIs) to track progress and success
- Conduct market research to identify the target audience's demographics, needs, and preferences
- Managed budget allocations for all PPC campaigns, ensuring cost-efficiency and maximizing returns.
- Conducted A and B tests on landing pages to improve user experience and optimize conversion rates.
- Analyzed data from Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
- To identify trends and opportunities for optimization.
- Successfully generated a substantial influx of 12.3 million high-quality leads within a condensed timeframe of seven months.
Sussman Automotive
Senior Campaign Marketing Manager
05.2017 - 12.2022
Job overview
- Created marketing campaigns for 8 dealership locations with an increase in 40% in sales
- Yielded $800,000+ in vehicles sold in one year through paid advertising
- Supervised and executed $10,000 + monthly advertising spend on Facebook and Instagram
- Produced 800 + pieces of content monthly across 8 dealerships on social media platforms
- Created and conducted 100 + advertising campaigns monthly for lead generation, website traffic and inventory ads
- Transformed marketing strategy to become one of the fastest growing dealerships tri-state area
- Generated 5,000 + leads monthly by using Facebook ads and Google ads
- Managed $6,000+ in ad budget on TikTok and Google Ads for lead generation
Keller Williams Realty Philadelphia
Social Media Coordinator
10.2017 - 02.2018
Job overview
- Created engaging text, image, and video content for lead generation
- Designed posts to sustain readers' curiosity and create buzz around new real estate
- Measured web traffic, monitored SEO, developed optimal posting schedule per metrics
- Generated over 300 + leads daily with paid social media ads
- Trained staff to use social media in a cohesive and beneficial way
- Launched email and text marketing campaigns, generating 20 new leads weekly
- Facilitated online discussions with customers and respond to queries
- Built an online presence and online community with a total of 10,000 followers
Senjoi
Head of Growth Marketing
10.2016 - 10.2017
Job overview
- Supervised and directed brand visual appearance and representation with a team of 4
- Expanded brand growth and recognition through social media platforms
- Tracked data for media analytics, growth, and progress to strengthen strategies
- Grew online presence through organic and paid social media ads
- Created over 100,000 + downloads with paid ads
- Ran influencer marketing campaigns
- Managed $10,000+ ad spend monthly for Facebook and Instagram ads
- Built out an affiliate program with 400+ members.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
RW. Garcia Snacks
Marketing Manager
10.2015 - 10.2017
Job overview
- Promoted brand on Instagram, increased followers from 1,000 to 10,000
- Identified and implemented marketing strategies to improve content creations
- Targeted customers in coordination with media influencer with larger followings to promote brand
- Curated photo and video content for products for promotional purposes
- Maintained relationships with stakeholders and content owners involved in projects
- Managed $10,000+ ad budget for Facebook and Instagram
- Increased revenue by 20% with paid social
- Managed a team of 5 to complete projects by critical deadlines
- Collaborated with creative teams to develop compelling visuals for product launches.
- Collaborated with team members to develop and execute marketing strategies based on organizational goals and priorities
- Generated 40k per month with influencer marketing
- Added 200+ additional influencers in affiliate program
VitaClay Chef
Head of Marketing
09.2016 - 09.2017
Job overview
- Developed social media strategy that supported the objectives of the company's revenue growth
- Drove online customer engagement through platforms: Youtube, Instagram, Facebook, & Twitter
- Initiated two way engagement with customers through social media
- Generated $500,000 + in profit with Facebook Advertising
- Accrued 10,000 followers on social media platforms within 4 months
- Ran influencer marketing campaigns within the food niche to generate sales and brand awareness
- Designed and implemented a highly successful influencer marketing program within the CPG industry, overseeing and cultivating relationships with a diverse network of 400+ influencers.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
AMA Cars
Digital Marketing Consultant
02.2012 - 08.2015
Job overview
- Spearheaded the development and implementation of highly innovative marketing strategies, revolutionizing the way we target desired audiences. These strategies resulted in remarkable campaign performance, surpassing industry benchmarks and achieving exceptional conversion rates.
- Proactively created and distributed compelling content across multiple channels, effectively generating a substantial volume of leads and driving significant web traffic. Through strategic content optimization and audience targeting, achieved unprecedented engagement and conversion rates.
- Pioneered the evaluation and adoption of cutting-edge technology tools and platforms for digital marketing. Conducted in-depth market research and feasibility studies, identifying and implementing emerging trends and tools to maximize campaign effectiveness and efficiency.
- Achieved remarkable success by ranking on the top of Google search results for the targeted area code, ensuring unparalleled brand visibility and commanding market presence.
- Demonstrated exceptional expertise in managing and scaling paid social media campaigns with a monthly ad spend of $5000. Crafted highly targeted campaigns, leveraging data-driven insights and audience segmentation techniques to drive impressive engagement and conversions.
- Monitored and analyzed key performance metrics using Google Analytics, gaining valuable insights into user behavior, campaign performance, and market trends. Continuously tracked and identified trends, allowing for agile campaign optimization and ensuring consistently exceptional results.
- Leveraged the power of paid social ads to consistently sell an average of 30 cars monthly. Strategically targeted and engaged with potential buyers through captivating ad creatives, persuasive messaging, and data-driven ad placements, resulting in significant sales growth and surpassing revenue targets.
Education
Temple UniversityPhiladelphia, PA
B.S. BACHELOR OF ARTS from FILM AND MEDIA ARTS
Skills
- Graphic Design
- Google Analytics
- Facebook Ads Manager
- Website Management
- SEM/SEO
- Lead Generation
- Content Creation
- Web Design Install
- HTML
- E-Commerce Sales
- WordPress
- Mailchimp
- Salesforce
- HubSpot
- Adobe Suite
- Marketing & Web Strategy
- Pay-Per-Call Expertise
- Campaign Development
- Online Content Development
- Campaigns E-Commerce Strategy
- Data Analytics
- Blog Posts
- Keyword Research
- Search Engine Optimization
- Expertise Manage Budgets
- Administering Social Media Accounts
- Landing Page Optimization
- Social Media Platforms
- Advertising Strategy
- Paid Advertising Coordination
- Branding Campaigns
- Lead Generation Campaigns
- Channel Growth Tracking
- Digital Media Advertising
- Digital Content Development
- Digital Asset Management
- Audience Segmentation
- Brand Development and Awareness
Certification
Digital Marketing & E-commerce Certificate By Google Meta Ads Certification LANGUAGES Serbian Proficient (C2) Native Language
Timeline
Senior Paid Media Manager
Wing Airline Academy
01.2023 - Current
Social Media Coordinator
Keller Williams Realty Philadelphia
10.2017 - 02.2018
Senior Campaign Marketing Manager
Sussman Automotive
05.2017 - 12.2022
Head of Growth Marketing
Senjoi
10.2016 - 10.2017
Head of Marketing
VitaClay Chef
09.2016 - 09.2017
Marketing Manager
RW. Garcia Snacks
10.2015 - 10.2017
Digital Marketing Consultant
AMA Cars
02.2012 - 08.2015
Temple University
B.S. BACHELOR OF ARTS from FILM AND MEDIA ARTS
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