Sascha Baines
Fort Lauderdale,FL
Summary
Dynamic professional with a proven track record at Balenciaga, excelling in sales strategies and leadership, achieving sales targets by 30%. Expert in enhancing customer experience and brand consistency through innovative visual storytelling and effective communication. Skilled in trend forecasting and sales data analysis, driving brand loyalty and surpassing goals with a keen eye for detail and team collaboration.
Overview
7
7
years of professional experience
Work History
Store Visual Merchandiser
Balenciaga
Fort Lauderdale, FL
03.2022 - Current
- Executed striking window displays to increase foot traffic and sales
- Coordinated with vendors to source on-trend merchandise for displays
- Enhanced customer experience through visually pleasing store layouts and product presentation
- Utilized design principles to enhance store layout and showcase products effectively
- Collaborated with marketing and sales teams to ensure brand consistency and messaging
- Conducted inventory checks and ensured displays were fully stocked
- Collaborated with marketing teams to develop cohesive visual storytelling strategies for online and in-store
- Analyzed sales data to visualize the store with items trending in the top percentage to push store goals by 20%
- Promoted seasonal products and trends to move stock and prepare for incoming inventory
Sales Manager
Balenciaga
Fort Lauderdale, FL
10.2021 - Current
- Led a team to consistently exceed sales targets by 30%
- Cultivated relationships with key clients to drive repeat business and brand loyalty
- Implemented effective communication strategies to enhance client satisfaction and retention
- Supervised and trained a team of 10 sales associates to achieve targets
- Utilized Salesforce CRM to track sales progress, analyze data, and forecast future sales
- Conducted product demonstrations and provided excellent customer service to drive conversions
Brand Ambassador
Balenciaga
Fort Lauderdale, FL
10.2021 - Current
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Worked with team to achieve sales goals for products
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion
- Educated customers on product features and answered questions regarding product use
Keyholder
Lavish Eyewear
Miami, FL
03.2020 - 10.2021
- Led opening and closing procedures as a Keyholder, ensuring store security and organization
- Trained and supervised staff on customer service standards and product knowledge
- Managed inventory, restocked shelves, and processed shipments efficiently
- Managed cash handling procedures, including opening and closing cash registers
Assistant Fashion Designer
Sebastien Grey
Miami, FL
12.2019 - 07.2020
- Collaborated with team to source materials and develop color palettes
- Supported in preparing technical drawings and specifications for production
- Assisted in creating unique designs for collections
- Skilled in trend forecasting and creating mood boards for design inspiration
Sales Associate
Neiman Marcus
Fort Lauderdale, FL
09.2017 - 02.2020
- Cash handling: Managed sales transactions accurately and efficiently using the cash register
- Team player: Collaborated with colleagues to achieve sales goals and provide exceptional service
- Excellent communication: Effectively communicated product information and promoted sales to customers
- Strong customer service skills: Resolved customer issues promptly and maintained positive relationships
- Provided exceptional customer service, resulting in high satisfaction and repeat business
Education
ASSOCIATE OF ARTS AND SCIENCES - FASHION DESIGN
Miami Dade College
Skills
- Corporate Visual Standards
- Sales Strategies
- Customer Experience Enhancement
- Brand consistency
- Visual storytelling
- Sales Data Analysis
- Sales Target Achievement
- Cross-merchandising
- Product knowledge
- Communication Strategies
- Inventory Management
- Leadership Skills
- Trend Forecasting
- Mood Board Creation
- Garment Creation and Alteration
- Attention to Detail
- Fabric knowledge
- Team Collaboration
- Effective Communication
Timeline
Store Visual Merchandiser
Balenciaga
03.2022 - Current
Sales Manager
Balenciaga
10.2021 - Current
Brand Ambassador
Balenciaga
10.2021 - Current
Keyholder
Lavish Eyewear
03.2020 - 10.2021
Assistant Fashion Designer
Sebastien Grey
12.2019 - 07.2020
Sales Associate
Neiman Marcus
09.2017 - 02.2020
ASSOCIATE OF ARTS AND SCIENCES - FASHION DESIGN
Miami Dade College
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