Summary

Overview

Work History

Education

Skills

Languages

Timeline

Sasha Bazhina

Los Angeles,USA

Summary

Results-driven sales and account management professional with a strong background in digital advertising and client relationship management. Proven track record of driving revenue growth, optimizing campaign performance, and identifying upsell opportunities. Adept at collaborating with cross-functional teams to execute strategic marketing initiatives that enhance brand visibility and customer engagement. Skilled in leveraging data-driven insights to strengthen client partnerships and maximize business impact.

Overview

years of professional experience

Work History

Senior Partnership Manager

Albertsons Media Collective

Los Angeles, CA

09.2021 - Current

Drive Client Retention & Growth: Serve as the primary point of contact for CPG clients, ensuring long-term partnerships and revenue growth.
Maximize Sales Opportunities: Identify and execute upsell opportunities pre-, mid-, and post-campaign to drive incremental revenue.
Strategic Campaign Management: Oversee end-to-end execution of media campaigns, from brief negotiation to activation and wrap reporting.
Collaborate with Key Partners: Work closely with third-party vendors (Criteo, Fetch, Neptune, etc.) to optimize campaign performance and execution.
Data-Driven Sales Insights: Analyze campaign performance, provide actionable insights, and proactively communicate upsell opportunities to the sales team.
Client Communication & Reporting: Lead wrap-up calls, deliver performance reports, and provide strategic recommendations to enhance future campaigns.
Cross-Functional Leadership: Partner with merchandising, media planning, and sales teams to ensure seamless execution and alignment with client objectives.
CRM & Revenue Tracking: Maintain accuracy in CRM systems, ensuring all revenue and campaign details are properly documented pre- and post-IO.
Industry Expertise & Advocacy: Stay informed on industry trends, advocate for client needs, and ensure annual plans align with strategic business goals.

Account Manager

InMarket

Los Angeles, CA

05.2019 - 09.2021

Drove revenue growth by managing high-volume CPG advertising campaigns focused on brand awareness, sales, and foot traffic.
Identified upsell opportunities and cross-sell strategies to increase client investment and long-term value.
Provided data-driven insights to clients, delivering strategic recommendations that enhanced campaign performance.
Led client communications, fostering collaborative partnerships and ensuring high retention rates.
Worked cross-functionally with sales, creative, ad operations, and measurement teams to align on campaign execution and revenue goals.

Campaign Manager

SITO Mobile

San Francisco, CA

01.2018 - 05.2019

Managed and optimized media campaigns to ensure quality performance, scalability, and client satisfaction.
Analyzed campaign data to identify trends, improve strategies, and prepare reports that informed sales and marketing decisions.
Provided strategic consultation to clients, ensuring advertising strategies aligned with their business objectives.
Strengthened client relationships through proactive communication, contributing to increased retention and renewals.
Supported sales teams in onboarding new clients, identifying growth opportunities, and driving additional revenue.

Strategic Account Manager

Hearst Media (San Francisco Chronicle/SFGATE)

San Francisco, CA

06.2016 - 01.2018

Managed a $500K portfolio of national digital advertising campaigns, optimizing strategy to maximize ROI.
Developed and executed data-driven strategies that improved campaign performance and customer engagement.
Led rate negotiations and media planning to ensure successful campaign execution and alignment with client goals.
Provided ongoing support and troubleshooting, ensuring seamless campaign delivery and high client satisfaction.
Collaborated with internal teams (Planning, Ad Products, Marketing, and Trafficking) to implement client requirements.
Created compelling sales decks and proposals to drive new business and expand client partnerships.

Education

M.A. - English and German, French

Altay State Pedagogical Academy

Barnaul, Russian Federation

07.2009