Sasha Corrente

Vice President, Sales and Ecommerce

FIT + FRESH, INC

07.2020 - Current

Responsible for the overall retail and e-commerce revenue, margin, and inventory management, as well as leading a team of strategic account managers.

Vice President, Sales

FIT + FRESH, INC

02.2014 - 07.2020

Developed and implemented data driven sales approach resulting in a 41% increase in sales revenue.

National Sales Manager

FIT + FRESH, INC

05.2004 - 02.2014

Maybe something about new channel and account development.
Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Attended events, training seminars, and manufacturer product showcases.
Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
Directed sales support staff in administrative tasks to help sales reps close deals.
Met with customers to give sales presentations, negotiate contracts and promote services.
Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
Liaised with marketing and product development departments to maintain brand consistency.
Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
Established strong partnerships with channel partners for seamless distribution of products across various regions.
Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
Developed sales strategy based on research of consumer buying trends and market conditions.
Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
Created customized solutions for unique client needs resulting in increased customer satisfaction.
Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
Enhanced communication within the sales team through regular meetings, updates, and training sessions.
Exceeded targets by building, directing, and motivating high-performing sales team.
Evaluated costs against expected market price points and set structures to achieve profit targets.
Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
Developed and assigned monthly sales quotas to over [Number] regional sales managers in [Location].
Forecasted sales and established processes to achieve sales objectives and related metrics.
Streamlined operations within the sales division, improving efficiency while reducing operating costs.
Implemented rigorous performance metrics to assess team progress and drive accountability, leading to continued success in revenue generation.

International Sales Manager

FIT + FRESH, INC

02.2002 - 05.2004

Launched an international sales strategy for the company
Noted for driving 135% increased international sales.
Retained [Number]% of clients and brought in [Number] new clients resulting in increased revenue and improved customer satisfaction scores.
Traveled from [Location] to [Location] to reach customers in international markets.

Sales Coordinator

FIT = FRESH, INC

04.2001 - 02.2002

Partnered with Sales Managers to ensure effective execution of strategic sales plans.
Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.

Summary

Overview

Work History

Vice President, Sales and Ecommerce

Vice President, Sales

National Sales Manager

International Sales Manager

Sales Coordinator

Education

BACHELOR OF SCIENCE IN MARKETING -

Skills

Timeline

Vice President, Sales and Ecommerce

Vice President, Sales

National Sales Manager

International Sales Manager

Sales Coordinator

BACHELOR OF SCIENCE IN MARKETING -

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