SASHA JARAMILLO
Houston,TX
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
13
13
years of professional experience
Work History
Senior Brand Marketing Manager
Landry's Inc
10.2021 - Current
- Led brand strategy for Landry's casual dining division resulting in a 24% YOY brand lift.
- Developed national campaigns that contributed over $1.6 million in revenue quarterly.
- Pioneered influencer program which increased company engagement and reservations by over 50%.
- Created and managed local and national budgets to maximize brand reach and engagement.
- Cultivated relationships with executive leadership, key stakeholders, vendors and industry influencers to create positive brand experiences.
- Led digital and traditional advertising strategies that drove a 17% revenue increase across multiple locations.
- Contributed to record-breaking profits in the casual dining division for fiscal year 2024.
- Collaborated with legal, finance, and operations teams daily to ensure business objectives were met.
Marketing Manager
Howard Hughes Corporation
02.2020 - 04.2020
- Developed content and SEO strategies that resulted in a 35% increase in website traffic and 5% increase in organic conversations.
- Optimized email campaigns that resulted in a 4% increase in email subscribers monthly and open rate increase of 20%.
- Spearheaded loyalty program and hotel mobile app development for resort property.
- Conducted market research to identify new opportunities and target markets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Senior Account Manager
You Squared Media
09.2018 - 02.2020
- Developed and executed traditional and digital marketing plans for multiple clients contributing to company record-breaking conversion rates.
- Delivered marketing presentations and pitches to clients, upper management and junior marketing associates for demonstration.
- Led digital strategies which resulted in a 76% increase in website traffic across all client list.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Developed and implemented social media strategies that lifted follower and engagement rates by over 100% for multiple clients.
- Led media planning and buying for multiple clients.
- Allocated and optimized national budgets to maximize ROI.
Marketing Specialist
Natural Pawz
06.2017 - 08.2018
- Collaborated with Director of Marketing to execute monthly marketing plans and campaigns across multiple marketing channels.
- Developed and executed B2C email campaigns which resulted in a 30% increase in open rate.
- Onboarded new team members and coached personnel in marketing tasks.
- Launched new product marketing campaigns that increased YOY sales by 10%.
- Led traditional and digital marketing strategies that increased conversion rates by 25%.
- Revamped consumer brand identity, visuals, and messaging which increased brand awareness by 15%.
Marketing Assistant
SOCIALIFE Magazine
11.2016 - 05.2017
- Designed magazine layouts.
- Collaborated with Director of Marketing on copywriting projects.
- Assisted with photo shoots for features by providing shot lists and mood boards for photographers.
- Assisted in social media content creation.
On-Air Personality
Entravision Communications
06.2012 - 11.2014
- Facilitated live coverage of special events, promotions, and sports matches.
- Produced creative radio segments focused on music, current events and lifestyle topics.
- Devised social media campaigns to increase ratings and listener base.
- Engaged listeners through social media platforms to increase station visibility.
- Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
Education
Master's Degree - Business Administration
LSU Shreveport
Shreveport, LA08.2019
Bachelor's Degree - Mass Communications
The University of Texas Rio Grande Valley
Edinburg, TX05.2012
Skills
- Enterprise-level marketing strategy
- Media relations
- Team leadership
- Market & competitor research
- Corporate stakeholder engagement
- Brand strategy & development
- Data analysis
- Multi-brand management
- Digital & traditional marketing
- Budget formulation
- Advertising management
- Creative direction
Websites
Timeline
Senior Brand Marketing Manager
Landry's Inc
10.2021 - Current
Marketing Manager
Howard Hughes Corporation
02.2020 - 04.2020
Senior Account Manager
You Squared Media
09.2018 - 02.2020
Marketing Specialist
Natural Pawz
06.2017 - 08.2018
Marketing Assistant
SOCIALIFE Magazine
11.2016 - 05.2017
On-Air Personality
Entravision Communications
06.2012 - 11.2014
Master's Degree - Business Administration
LSU Shreveport
Bachelor's Degree - Mass Communications
The University of Texas Rio Grande Valley
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