Summary
Overview
Work History
Education
Skills
Timeline
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Sasha Morrow

Sasha Morrow

Melbourne,AR

Summary

Creative branding director and customer service manager. Meticulous in design and excellent at juggling multiple tasks and working extremely well under pressure. Resourceful and ecologically driven to work with folks who are making the world a better place for future generations. Excel in content creation and professional graphic design marketing industry, as well as, being customer service and data thriving. Adobe Creative Suite proficient, Microsoft Suite and Corel software knowledge.

Overview

25
25
years of professional experience

Work History

CEO

Ink Spot Graphics, Inc.
04.2007 - 04.2024
  • Developed unique branding for customers using creative design, research and trend analysis.
  • Managed timelines for all accountable parties, including vendors and customers for responses and merchandise to stay on track.
  • Worked directly with production to see exactly what was needed and how items were being produced and sewn.
  • Extreme detailed knowledge of customer base for branding and end use of goods.
  • Worked closely with vendors to maintain goals and deadlines to know which vendor was able to perform best for each task needed.
  • Ability to work on the fly with customers to give them one-on-one service with their designer, their sales agent and their researcher.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Made sure that branding was cohesive.
  • Analyzed business developments and monitored market trends.
  • Directed product development using in-depth knowledge of vendor landscape and industry insight.
  • Developed creative design for customers through illustration, including print materials, brochures, banners and signs.
  • Managed all phases of new product development, including conceptualizing designs, managing milestones and incorporating customer feedback.
  • Met with customers to present mock-ups and collect information for adjustments.
  • Developed and implemented licensed products for retail sale.
  • Created a broad range of work using various design techniques; renderings, sketch, digital and dimensional.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.
  • Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
  • Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
  • Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.

Email Marketing CRM Manager

Life Plus Wellness
04.2005 - 04.2007
  • Created, built and published Life Plus' Email Blast System and all follow-up campaigns to begin informing clients of new products and retaining customers.
  • Produced written content and schedules.
  • Managed creative projects from concept to completion while managing outside vendors.
  • Utilized a pipe and filter model to find bottlenecks and enable measurement of system resource usage and process behavior at boundary limits of all operations.
  • Developed key messaging, branding and positioning statements.
    Coordinated art and graphics creation for effective merchandising.
  • Executed media campaign designed to raise company profile in preparation for IPO.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Increased email deliverability rates with thorough list hygiene practices and adherence to anti-spam regulations.
  • Enhanced email marketing performance by implementing data-driven strategies and analyzing key metrics.
  • Streamlined CRM processes for improved customer segmentation, targeting, and personalized messaging.

Education

MBA - Business And Managerial Economics

INTERISE
Little Rock, AR
11.2021

Bachelor of Arts - Marketing / Advertising

University Of Arkansas At Little Rock
Little Rock, AR
2005

Associate of Arts - General Studies

Ozarka College
Melbourne, AR
2002

Skills

  • Teamwork / Collaboration
  • Graphic/Visual/Digital/Art Design
  • Project Management
  • Adobe Creative Suite - 20 years
  • Branding
  • Crisis Management
  • Quote Preparation
  • Customer service excellence
  • Logistics Management
  • Quality Assurance
  • Customer Focus
  • Sales Promotion
  • Customer Relations
  • Exceptional telephone etiquette
  • Problem-Solving

Timeline

CEO

Ink Spot Graphics, Inc.
04.2007 - 04.2024

Email Marketing CRM Manager

Life Plus Wellness
04.2005 - 04.2007

MBA - Business And Managerial Economics

INTERISE

Bachelor of Arts - Marketing / Advertising

University Of Arkansas At Little Rock

Associate of Arts - General Studies

Ozarka College

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Sasha Morrow