Sasha O. Gomez
New York,NY
Summary
Results-driven business professional with comprehensive background in driving growth and strategic partnerships. Proven ability to identify market opportunities and build valuable client relationships. Track record of leveraging client relationships and strategic planning to achieve business objectives.
Overview
26
26
years of professional experience
Work History
Marketing & Business Development Consultant
GoMBV
11.2022 - Current
- Develop and execute multi-channel marketing campaigns, enhancing brand awareness and lead generation
- Manage social media strategy, website content, and digital presence to drive engagement
- Conduct market research and competitive analysis to refine go-to-market strategies
- Partner with sales teams to create targeted marketing collateral and promotional materials
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Conducted market research and analyzed industry trends to inform business development strategies.
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Negotiated contracts and closed sales with new and existing clients.
- Leveraged CRM tools to effectively manage leads, ensuring timely follow-up and improved conversion rates.
Project Operations & Marketing Manager
4Sixty LLC
06.2014 - 09.2019
- Designed and implemented marketing and sales campaigns, increasing property visibility and revenue
- Developed and maintained marketing collateral, promotional materials, and digital content
- Led trade show planning and event marketing to strengthen brand positioning and drive lead generation
- Managed contractor schedules to ensure timely project execution and resource allocation
VP of Business Development & Communications
EMCI
01.2010 - 01.2014
- Spearheaded brand marketing strategies, securing over $2M in sponsorships for high-profile events
- Created and executed go-to-market strategies for initiatives like PBS’s Million Trees Campaign and HBO’s Rock & Roll Hall of Fame 25th Anniversary
- Developed and implemented digital marketing campaigns, increasing audience reach and engagement
- Negotiated and managed strategic partnerships, expanding cross-promotional opportunities
Managing Director
EMCI
03.2007 - 12.2009
- Led content creation, marketing campaigns, and brand activations for corporate sponsorships
- Produced branded entertainment content across digital, live, and broadcast platforms
- Managed corporate event planning and execution, optimizing sponsorship and audience engagement
Marketing Director
Jima Media Group Inc.
07.1999 - 12.2005
- Oversaw end-to-end trade show event production, ensuring high-impact brand activations
- Represented FUBU, ENYCE, Cash Money, Cisco's Dragon Collection, and Tommy Hilfiger at MAGIC Trade Show in Las Vegas bi-annually for six years
- Led booth design, vendor coordination, and attendee engagement strategies to maximize brand exposure
- Directed digital and traditional marketing campaigns for apparel and lifestyle brands
- Developed and executed marketing collateral and sales enablement tools to support revenue goals
Education
B.A. - International Relations
Dartmouth College
High School - Math, Science & Economics
Stuyvesant High School
Skills
- Marketing Strategy & Execution
- Brand Management
- Lead Generation
- Content Creation & Digital Marketing
- Website & Social Media Management
- Event Planning & Trade Shows
- Partnership Development
- Go-To-Market Strategy
- Competitive Analysis & Market Research
- Campaign Analytics & Performance Tracking
- Salesforce & CRM Tools
- Marketing Budget Management
- CRM management
- Data analytics
Websites
Languages
Spanish
Native or Bilingual
French
Professional Working
Timeline
Marketing & Business Development Consultant
GoMBV
11.2022 - Current
Project Operations & Marketing Manager
4Sixty LLC
06.2014 - 09.2019
VP of Business Development & Communications
EMCI
01.2010 - 01.2014
Managing Director
EMCI
03.2007 - 12.2009
Marketing Director
Jima Media Group Inc.
07.1999 - 12.2005
High School - Math, Science & Economics
Stuyvesant High School
B.A. - International Relations
Dartmouth College
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