Sasha Parfenova
Waltham,MA
Summary
Marketing Communications Manager with 10+ years of experience leading internal communications, corporate messaging, employer branding, executive communications, and multi-channel marketing across construction, engineering, and nonprofit organizations. Proven success developing strategic communication campaigns, executive presentations, digital content, and employee engagement initiatives that strengthen organizational culture, support business objectives, and enhance brand visibility.
Overview
10
10
years of professional experience
Work History
MARKETING COMMUNICATIONS MANAGER
The Middlesex Corporation
Littleton, MA
01.2026 - Current
- Lead internal and external communications across Beekeeper, LinkedIn, SharePoint, email, and the corporate website, publishing 80+ communications each month to support more than a thousand employees across Northeast and Southeast operations.
- Develop 100+ communication assets including executive presentations, recruiting campaigns, newsletters, graphics, videos, photography, event collateral, and employee communications that strengthen employer branding and company-wide messaging.
- Partner with cross-functional leaders across HR, Safety, Learning & Development, Recruiting, Operations, Legal, IT, and Executive Leadership to plan and execute strategic communications initiatives.
- Manage corporate LinkedIn and digital content strategy, increasing visibility through project storytelling, employee recognition, recruiting campaigns, and field operations updates.
- Introduced standardized communication workflows and digital submission processes that improved content collection and streamlined collaboration with field teams across multiple offices.
MARKETING PROJECT MANAGER
J.C. Cannistraro
Waltham, MA
07.2024 - 09.2025
- Managed integrated marketing and communications calendars supporting 50+ annual campaigns across social media, email communications, digital signage, and corporate newsletters to maintain consistent organizational messaging and audience engagement.
- Developed and distributed 400+ multi-channel communications across LinkedIn, Instagram, Constant Contact campaigns, digital displays, and quarterly printed newsletters to align with company branding and engagement initiatives.
- Created 150+ branded communication assets including graphic design materials, photography, internal content, and marketing collateral to enhance business development, recruiting, employee engagement, and corporate visibility initiatives.
- Ensured brand consistency across digital and print communications by overseeing messaging alignment, visual standards, and content coordination among multiple platforms and internal stakeholders.
- Served as in-house photographer capturing 100+ jobsite visits, employee features, and company events to support recruiting, culture communications, and external brand storytelling.
DIGITAL CONTENT CURATOR
J.C. Cannistraro
Watertown, MA
01.2021 - 01.2024
- Streamlined workflows and improved asset retrieval through management of 10,000+ image and digital asset library for marketing and communications initiatives.
- Maintained cohesive brand messaging and visual standards by collaborating with executive leadership across digital and print platforms.
- Led brand refresh initiatives across website and social media channels, supporting updated visual identity, digital engagement, and organizational brand positioning.
- Curated and developed graphic design assets, photography, branded visuals, and social media materials to align with corporate messaging and enhance engagement goals.
MUSEUM PROGRAM MANAGER
J.C. Cannistraro - In-House Plumbing Museum
Watertown, USA
01.2017 - 01.2021
- Launched in-house artist residency initiative, coordinating artist partnerships and public events to enhance community engagement and cultural offerings.
- Executed public programs and events, engaging over 700 attendees through detailed planning and targeted outreach efforts.
- Increased event visibility and participation by 50% through strategic promotional campaigns and community-focused marketing.
Education
MFA -
Tufts University / SMFA
Boston, MA01-2015
Post-Bacc - Studio Art
Brandeis University
Waltham, MA01-2013
Bachelor of Science - Biology
University of Missouri
Columbia05-2011
Skills
- Strategic Communications
- Corporate Communications
- Executive Communications
- Brand Strategy & Employer Branding
- Content Strategy
- Multi-Channel Campaign Development
- Cross-Functional Collaboration
- Social Media Strategy
- Website Content Management
- Executive Presentation Development
- Project Management
- Graphic Design & Digital Media Production
Timeline
MARKETING COMMUNICATIONS MANAGER
The Middlesex Corporation
01.2026 - Current
MARKETING PROJECT MANAGER
J.C. Cannistraro
07.2024 - 09.2025
DIGITAL CONTENT CURATOR
J.C. Cannistraro
01.2021 - 01.2024
MUSEUM PROGRAM MANAGER
J.C. Cannistraro - In-House Plumbing Museum
01.2017 - 01.2021
MFA -
Tufts University / SMFA
Post-Bacc - Studio Art
Brandeis University
Bachelor of Science - Biology
University of Missouri