Summary
Overview
Work History
Education
Skills
Timeline
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Sasha Pettit

Brooklyn

Summary

Strong managing director driven to achieve results through strategic planning and proficient relationship building. Success in developing beneficial alliances between leaders to effectively drive growth and achieve goals. Dedicated to building solid teams within an organization through motivation, robust development, and expert hiring practices.

Overview

15
15
years of professional experience

Work History

Director of Account Management

BrainPOP
01.2020 - 12.2023
  • Acted as a strong people leader, drove and developed performance, mentored team members and leaders, and maintained a high energy, high impact culture and high level of team engagement.
  • Led a team of 10 Senior Account Managers with success, passion and empathy.
  • Drove retention and growth of a large book of business, with a full understanding of the team’s pipeline and forecast, and clarity of the team’s historical and current financials.
  • Crafted and executed a strategic plan and vision that ensured district renewals.
  • Surpassed goals in 2020 and 2021, bringing in $29M 2020 and $38M in 2021.
  • Demonstrated confidence in being the “The Voice” of our district customers whereby I advocated for their needs to internal BrainPOP stakeholders. This was done by sharing feedback to internal teams with a solid business justification, yet balanced them based on risks and risk mitigation to the business.
  • Collaborated with multiple departments on various projects and tasks; PLS Team, Data Team, Product Team, Dev Team, etc. Worked backwards, identifying what the Tier 1-2-3 districts would need in order to renew months month ahead of their renewal date.
  • Trained my team to track expiring customers and identify risk. Owned the plan and process for renewal along with the post mortem plans for accounts lost and how to develop strategies that avoid further losses in the future.
  • Monitored and maintained high levels of customer satisfaction, while managing partner expectations.
  • Monitored team’s performance on activities, tasks, contacts, and other material events with customers.

Director of Inside Sales

BrainPOP
02.2019 - 12.2019
  • Led a team of 8 Inside Sales Managers who were responsible for both new and renewal business in districts the housed fewer than 15 schools.
  • Led with data to understand key drivers of customer churn and build action plans to accelerate efforts to improve the customer experience and retention.
  • Became more experienced in my ability to work with my team to track expiring customers and identify risk.
  • Developed strategies to avoid further losses in the future.
  • Assessed, identified and trained the talent on my team to appropriately assign account responsibilities.
  • Oversaw customer issue escalation processes and collaborated with key internal partners, elevating high-level issues through the organization for complete resolution.
  • Developed Account Managers into promotional candidates for a future position.

Inside Sales Manager

BrainPOP
01.2015 - 01.2018
  • Was solely responsible for managing a territory of 17 states, which historically accounted for the company's lowest revenue intake and performed over goal, increasing revenue.
  • Brought in new business as well as renewed accounts and was responsible for customer success.
  • Collaborated with internal partners to generate leads, build relationships, and develop sales strategies.
  • Led team to exceed targets for trials and referrals.
  • Collaborated cross functionally with marketing, sales operations, support and implementation teams to address customer needs.

District Relations Manager

BrainPOP
02.2010 - 12.2014
  • Worked closely with a variety of districts and schools highlighting several of the company's largest districts.
  • Became comfortable in leading discussions at a high level (Supt, CAO, etc) and being able to bring feedback to product, marketing and EDU teams that make positive impacts to the business.
  • Built effective strategies, tools, and processes to deliver growth and increased value to our district level partners and customers.
  • Collaborated inter-departmentally to improve and streamline processes.
  • Monitored and maintained high levels of customer satisfaction, while managing partner expectations.

District Relations Associate

BrainPOP
10.2008 - 02.2010
  • Supported District Relationship managers by sending renewal quotes and inquiring about upselling more products.
  • Worked on data projects capturing patterns to show churn levels and white space for new business.
  • Took calls and joined meetings to hear and understand what schools and districts were looking for regarding solutions that matched their initiatives.
  • Learned how to manage small district accounts - new business and renewal business.


Education

Bachelor of Arts -

University of Massachusetts - Boston
Boston, MA

Skills

    Strong leadership skills

    Sales and territory planning

    Writing and communication

    Email marketing

    Sales coaching and enablement

    Sales pipeline development and management

    Customer success

    Empathetic leadership style

    Ability to adapt to change

Timeline

Director of Account Management

BrainPOP
01.2020 - 12.2023

Director of Inside Sales

BrainPOP
02.2019 - 12.2019

Inside Sales Manager

BrainPOP
01.2015 - 01.2018

District Relations Manager

BrainPOP
02.2010 - 12.2014

District Relations Associate

BrainPOP
10.2008 - 02.2010

Bachelor of Arts -

University of Massachusetts - Boston

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Sasha Pettit