Sasha STRATER
Los Angeles,CA
Summary
Dedicated and results-driven professional with over a decade of customer service expertise and a proven track record of exceeding client expectations. Leveraging 5+ years of strategic social media marketing experience to drive brand visibility and engagement. Adept at crafting compelling narratives, supported by an AA in journalism and a Bachelor's degree in film studies. Fluent in both Spanish and English.
Overview
6
6
years of professional experience
Work History
Social Media Manager/Creative Director
Calma Social
Los Angeles, CA
08.2023 - Current
- Find weekly relevant trends for our brands to participate in
- Coordinate the creation of organic social content across departments, ensuring timelines are met.
- Excellent written and verbal communication skills for creating compelling copy, engaging captions, and responding to comments.
- Self-starter who works well in a fast-paced environment with strong project management skills including managing deadlines, objectives, delivering analysis and recommendations.
- Ability to shoot on iPhone and edit basic Instagram Reels and TikToks, following current trends and styles
- Established relationships with agencies and freelancers to secure resources for projects.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
Writer
AgroAmerica
Guatemala
11.2021 - Current
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Managed copy review and editing through careful guidance and oversight of production.
- Proofread translations to identify and correct punctuation, grammatical and translation errors.
- Leveraged cultural background knowledge to understand idiomatic meanings of specific expressions.
- Worked with clients to establish translation requirements and scope.
Social Media Influencer Coordinator Relations
PETA/PETA LATINO
Los Angeles, CA
03.2022 - 05.2023
- Foster meaningful interactions with clients to encourage increased production and engagement on their accounts.
- Serve as the primary conduit for communication between influencers and clients, as well as between the Chat Team and clients, ensuring clarity and alignment across all interactions.
- Report any client feedback, concerns, or insights to appropriate internal teams at PETA, aiding in the refinement of services and client experience.
- Seek guidance from the Head of Social Team and/or Manager before responding to clients in complex or sensitive situations to ensure a thoughtful and aligned approach.
- Craft customized content guides and calendars for clients, extending beyond those directly assigned, to support their strategic content planning needs.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Developed and implemented successful social media campaigns to support company objectives.
Social Media Marketing Intern
Amazon Prime Video
Los Angeles, CA
11.2021 - 04.2022
- Worked for Amazon's Marvelous Mrs. Maisel show launch campaigns.
- Wrote and uploaded quality posts for client's various social media pages, improving overall traffic.
- Managed social media responses by escalating comments and inquiries to appropriate personnel or departments.
- Reached out to Influencer's to recreate fashions style of the show and attend the show's events.
- Developed and implemented strategic social media marketing plans.
Influencer Marketing Coordinator (Contract)
Alleyoop
West Hollywood , CA
06.2021 - 10.2021
- Cultivated influencer and blogger outreach program to build active brand ambassador network.
- Created strategy to secure social media cause with marketing and influencer partnerships.
- Stayed on top of industry trends, relevant campaigns, and technology advancements in this space.
- Oversaw social media accounts for diverse range of clients and implemented successful strategies to drive activity.
Server
Barranco
Los Angeles, CA
12.2018 - 08.2021
- Checked with customers to determine satisfaction with meals, promptly taking action to correct problems.
- Upheld high standards of sanitation in accordance with health department regulations.
- Arranged place settings with clean tablecloths, napkins and tableware to prepare for incoming guests.
- Informed customers of daily specials and signature menu items.
- Performed opening and closing duties such as setting up the dining area, restocking supplies.
Social Media Marketing Influencer Coordinator
Brat TV
Los Angeles, CA
06.2020 - 05.2021
- Develop close relationships with influencer ambassadors in order to maintain a strong level of communication on a day-to-day basis.
- Research and pitch relevant, on-brand casting for marketing initiatives that align with our brand vision and community goals as well as seamlessly align with and support our brand marketing effort.
- Oversee measurement of program(s) to ensure relationships are driving sales, sessions, awareness and follower growth.
- Collaborate with different teams as part of campaign planning, building, and execution.
- Ability to manage multiple programs in a fast-paced, deadline-driven environment.
Social Media/ Event Coordinator
TRIBE TO TABLE
Montrose, CA
11.2018 - 01.2021
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Chose facilities, inspected spaces and planned set up and execution to exceed client expectation.
- Developed diagrams and floor plans with event setup requirements.
Production Assistant and Set Designer
Raze Entertainment
Culver City, CA
02.2018 - 01.2020
- Worked closely with construction of sets, keeping wardrobes in order, and performing general office duties.
- Personally assisted influencers; Paula Galindo and Juan Pablo Jaramillol with answering telephones, filing paperwork and data entry, arranging lunches, dinners, and transportation reservations, photocopying, general office administration work.
- Scout talent and real life people for segments and new show ideas.
- Prepared rough drafts and scale working drawings outlining planned sets, scenery and property requirements.
- Planned optimal strategies for displaying key focal points.
- Designed and built physical models
Education
Bachelor of Arts - Film Studies
Cal Arts
Valencia, CA06.2022
Associate of Arts - Communications And Journalism
College of The Canyons
2020
Canyon High School
2017
Skills
- Customer Service Excellence
- Social Media Marketing Strategy
- Content Creation and Management
- Bilingual Proficiency (Spanish/English)
- Communication Skills (Verbal and Written)
- Relationship Building and Networking
- Team Collaboration
- Time Management and Prioritization
- Data Analysis and Reporting
- Proficiency in MS Office Suite and Social Media Management Tools
Timeline
Social Media Manager/Creative Director
Calma Social
08.2023 - Current
Social Media Influencer Coordinator Relations
PETA/PETA LATINO
03.2022 - 05.2023
Writer
AgroAmerica
11.2021 - Current
Social Media Marketing Intern
Amazon Prime Video
11.2021 - 04.2022
Influencer Marketing Coordinator (Contract)
Alleyoop
06.2021 - 10.2021
Social Media Marketing Influencer Coordinator
Brat TV
06.2020 - 05.2021
Server
Barranco
12.2018 - 08.2021
Social Media/ Event Coordinator
TRIBE TO TABLE
11.2018 - 01.2021
Production Assistant and Set Designer
Raze Entertainment
02.2018 - 01.2020
Bachelor of Arts - Film Studies
Cal Arts
Associate of Arts - Communications And Journalism
College of The Canyons
Canyon High School
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