SASHA VITERI
Grafton,MA
Summary
Marketing professional adept at executing integrated initiatives across digital, social media, and print. Successfully grew an Instagram audience from 100 to 51K followers and generated over 12M organic views, enhancing brand visibility and client engagement through strategic CRM management and data-informed campaigns.
Overview
7
7
years of professional experience
Work History
Real Estate Marketing Coordinator
CENTURY 21 CUSTOM HOME REALTY
01.2026 - Current
- Built and maintained relationships with real estate agents and clients to support targeted marketing initiatives and enhance communication effectiveness.
- Manage CRM databases and execute email blast campaigns and recurring newsletters to support agent and client engagement.
- Develop and manage social media strategy to strengthen brand presence, audience engagement, and consistency across channels.
- Design and produce social media graphics, print collateral, and promotional content using Canva and Google Workspace.
- Coordinated multiple marketing projects and operated professional printing and cutting equipment to produce high-quality marketing collateral.
Marketing Director
FREESTYLE SYSTEMS
01.2020 - 01.2026
- Led integrated marketing initiatives across web, social media, email, print, and video, aligning multi-channel campaigns with business objectives.
- Generated 12M+ organic views across viral social content and grew Instagram from 100 followers to 51K.
- Conducted market research and analyzed consumer trends to refine messaging and optimize audience strategy.
- Coordinated outreach and engagement with 100+ salons nationwide to strengthen business development and foster partnerships.
Marketing Intern
SOMETHING FISHY
07.2025 - 08.2025
- Managed social media accounts and audience engagement, directing, filming, and editing photo and video content to enhance brand visibility.
- Captured client homes and installation projects, creating visual assets that supported marketing initiatives and strengthened social media presence.
- Conducted market research to identify trends and consumer preferences.
- Collaborated with team members to create engaging promotional materials.
Rebranding Project
RAIL TRAIL RESTAURANT
01.2025 - 05.2025
- Directed team SWOT analysis and multimedia strategy, achieving 1st place in rebranding initiative.
- Received top stakeholder feedback for creativity, clarity, and campaign direction.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Marketing Intern
CONNECT CHURCH
04.2023 - 08.2023
- Developed Squarespace webpage and created video, photography, email, print, and weekly social media content.
- Conducted market research to identify customer preferences and trends.
- Increased Sunday attendance by 25% and youth night turnout by 20% through support of Easter campaign for 400-person service.
Education
B.S. - MARKETING
FRAMINGHAM STATE UNIVERSITY
Framingham, MA08-2025
Skills
- Digital Marketing
- Brand strategy
- Campaign Management
- Content strategy
- Advertising strategies
- Email campaigns
- Data analytics
- Strategic thinking
- CRM Management
- Audience Engagement
- Market Research
- Website administration
- Canva
- Google Workspace
- Microsoft Office
- WordPress
- Client Relations
ADDITIONAL EXPERIENCE
SASHA VITERI PHOTOGRAPHY | Owner / Photographer | APR 2021 – PRESENT — Oversee freelance business and client projects; capture and edit individual, group, and company photoshoots.
Timeline
Real Estate Marketing Coordinator
CENTURY 21 CUSTOM HOME REALTY
01.2026 - Current
Marketing Intern
SOMETHING FISHY
07.2025 - 08.2025
Rebranding Project
RAIL TRAIL RESTAURANT
01.2025 - 05.2025
Marketing Intern
CONNECT CHURCH
04.2023 - 08.2023
Marketing Director
FREESTYLE SYSTEMS
01.2020 - 01.2026
B.S. - MARKETING
FRAMINGHAM STATE UNIVERSITY