Sashya R. Clark

Work History

Educational Coordinator

Ames Jewish Congregation

Ames, Iowa

01.2022 - Current

Launched a Listening Campaign to determine parent and student needs in a school with declining enrollment and engagement issues.
Re-imagined the local Religious School, including rebranding, and refining educational objectives.
Proposed an in-depth improvement strategy to the Ames Jewish Congregation Board of Directors
Participated in workshops, seminars, education programs and other activities promoting professional growth and development, including Hebrew Through Movement, and Pedagogy of Partnership.
Established and communicated clear learning objectives for activities, distributing variety of learning materials and resources for use in educational activities.
Led periodic case staff meetings with teachers and volunteers.
Developed a Modern Hebrew curriculum tailored to our students' needs.
Assessed ongoing changes in behavior, circumstances or conditions that may affect child safety and education.
Documented progress students and family made toward B'Mitzvah, as well as the longer term goal of having a meaningful engagement in any synagogue of their choice later in life.
Created safe and inclusive work environment of respect to promote positive teaching experience for teacher and assistance with diverse backgrounds.
Planned, formulated and assessed goals, policies, and activities designed to implement educational objectives and performance standards.
Presented our Innovative Approach to parents and community stakeholders https://ajciowa.org/religious-school/

Director of Digital Marketing

Lech-Lecha Transformative Outdoor Adventures

Worchester, MA

01.2023 - Current

Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
Created email blast campaigns to target key customers.
Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Increased brand awareness through creation and management of social media channels, boosting social media engagement by 25%.
Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Devised content strategy to effectively engage target audiences.
Optimized email campaigns to increase open and click-through rates.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Developed high-quality creative assets.

Zoom Moderator

Hadar

New York, NY

10.2022 - Current

Moderated online Parashah Club for children in 2nd-4th grades.
Supported the mission of Hadar by creating a safe and meaningful student experience during classes.
Engaged in in-depth textual analysis of the weekly Parasha, including Midrash, Halacha, and Hebrew vocabulary, context and shoreshim.

Educator/Instructor

Kerem Gilah Homeschool

Ames, Iowa

05.2009 - Current

Chose materials and developed lesson plans to enhance skills for individual students.
Developed and implemented engaging lesson plans to keep learner attention.
Facilitated student-led, inquiry-based activities in classroom to enhance learning experience.
Assessed student performance and provided feedback to facilitate student success.
Developed and implemented useful behavior management strategies to instill discipline and compliance with conduct code.
Created and implemented assessments to measure student progress.
Utilized innovative teaching strategies to effectively engage students in learning.
Monitored student progress and adjusted instruction to meet individual needs.
Evaluated students' understanding of course material through examinations and in-depth essay writing.
Fostered student curiosity and interest through creative hands-on activities.
Shifted between formal and informal methods of teaching to keep students engaged.
Improved students' analytical skills by introducing state-of-the-art computer program technologies.
Designed detailed learning plans for struggling students based on test, homework and assignment records.
Helped students explore concepts with engaging, learning-focused activities.

Author and Entrepreneur

CaTellyst Coaching, LLC

Ames, Iowa

01.2010 - Current

Published regular pieces on Torah, Parenting, and various other Jewish topics to blog.
Published a piece in Jewish Posh Magazine, Edition 2, 2021
Published weekly podcast called, "In Imma's Eyes," gleaning parenting insights from the weekly parashah.
Created dynamic graphics to accompany blog posts.
Helped clients build life management and coping skills to handle daily needs and specific stressors.
Connected clients with available resources to improve plan success.
Listened to clients' concerns and provided encouragement and support.
Devised processes to boost long-term business success and increase profit levels.
Determined business plan, mission statement, and vision.
Determined areas in need of improvement and devised targeted corrective actions for each concern to maintain optimal business operations.
Launched new product lines successfully through comprehensive planning, strategy and research.
Mapped income generating strategies to grow revenue.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Owner/Property Manager

Set Apart Properties

, Iowa

01.2010 - 07.2021

Managed one rental house, and one weekend use Travel Trailer
Designed and published all marketing materials, as well as the ad copy for the newspaper.
Managed day-to-day business operations.
Consulted with customers to assess needs and propose optimal solutions.
Monitored market conditions to set accurate pricing and take advantage of emerging trends.

Teacher

Ames Jewish Congregation Religious School

Ames, Iowa

01.2019 - 01.2020

Planned and implemented classroom unit studies on Jewish Values, Jewish Holidays and Hebrew
Incorporated multiple types of teaching strategies into classroom.
Supported student physical, mental, and social development using classroom games and activities.
Kept students on-task with proactive behavior modification and positive reinforcement strategies.
Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
Incorporated exciting and engaging activities to achieve student participation and hands-on learning.

Childcare Owner/Operator

Clark Family Childcare

Ogden, Iowa

01.2012 - 01.2017

Provided childcare to a range of ages from 0-7, and one older child with special needs
Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Consulted with customers to assess needs and propose optimal solutions.
Managed day-to-day business operations.
This position helped me to concentrate on customer service skills, marketing, grant writing, and gave me a broader understanding of child development needs
Developed a Jewish Values based curriculum with a Mussar focus for use in my in-house Preschool Program
Prepared lessons that included a connection to the weekly parasha, crafts, mitzvah projects, and a weekly guided nature walk where students learned to attend, observe and report about their observations in a nature journal, cultivating a sense of wonder and awe for creation and Hashem.
Designed and published all marketing and customer relations materials, as well as the ad copy for the newspaper and periodic newsletters for parents.

Substance Abuse Counselor/Program Coordinator

Substance Abuse

Ames, IA

07.2000 - 01.2012

Provided counseling and support to clients with drug and alcohol abuse issues.
Provided comprehensive case management services, created treatment plans, and connected clients and families to appropriate resources.
Supported and assessed clients struggling with addiction or relationship issues and devised strategies based on client needs.
Developed goal-oriented psychoeducational and activity counseling groups to improve clients' level of functioning.
Led supportive group discussions and education sessions with alcohol and drug users and families.
Facilitated group and individual therapy in outpatient setting.
Kept accurate and detailed records to track and document client progress.
Supported aftercare planning for continued recovery after treatment.
Strengthened communication skills through regular interactions with others, including grant writing, systemic process improvement proposals, and marketing/public relations materials.

Summary

Overview

Work History

Educational Coordinator

Director of Digital Marketing

Zoom Moderator

Educator/Instructor

Author and Entrepreneur

Owner/Property Manager

Teacher

Childcare Owner/Operator

Substance Abuse Counselor/Program Coordinator

Education

Associate of Arts - Human Services/Substance Abuse

No Degree - Business and Marketing

No Degree - Talmud, Kabbalah, And Various Jewish Topics

Skills

Additional Information

Timeline

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