Sasidhar Murikinati

• Developed successful marketing strategies for product launches, resulting in higher sales and customer satisfaction.
• Monitored competitors'' activities to identify opportunities for differentiation, enabling the company to maintain a competitive edge in the market.
• Mentored junior marketing team members, fostering a positive work environment and promoting professional growth.
• Built strong relationships with key industry influencers, expanding the company''s network and increasing its credibility in the marketplace.
• Conducted market research and analyzed data to identify emerging trends, driving informed decision-making for future campaigns.
• Continuously evaluated marketing plan effectiveness, making data-driven adjustments as needed to optimize ROI and achieve business goals.

• Developed and implemented a comprehensive marketing strategy to increase brand awareness.
• Organized promotional campaigns, including social media, print materials, press releases, and website content.
• Created customer-focused messaging that resonates with target audiences.
• Conducted market research to identify customer needs and preferences.
• Designed and produced marketing collateral for product launches and promotions.
• Collaborated with internal stakeholders to ensure products meet customer expectations.
• Established metrics to track ROI on all marketing programs.
• Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
• Coordinated events such as trade shows and conferences to promote products or services.
• Developed strategies for online visibility through SEO and SEM optimization techniques.
• Developed and implemented strategic marketing campaigns, including site promotions and digital content.
• Directed the customer relationship management (CRM) strategy, customer segmentation, targeting, and personalization tactics.
• Collaborated with other departments to coordinate strategic marketing activities.

Collaborated with Head of Commercial for Gene Therapy to develop and implement ROI-driven marketing initiatives.

Assessed CE team efforts for BD and Sales team prospects.

Collaborated with internal sales, BD members, and Project Management (PM) teams to identify targeted business leads.

Achieved H1 commercial goals in Gene Therapy.

Managed gene therapy marketers and CE specialists by implementing strategic marketing initiatives and collaborating with commercial, scientific, and operational stakeholders.

Developed product and portfolio campaign strategies by analyzing market research data, resulting in significant improvements in key performance indicators and return on investment.

Created and enhanced integrated marketing strategies across multiple channels, such as web, email, SEO/SEM, social media, and display advertising.

Assessed and adjusted strategic directions by measuring and reporting the performance of all BD-supported marketing campaigns against goals.

Participated in the design, development, and implementation of sales training programs.

Evaluated value-added opportunities to strengthen financial performance of business.

Traveled to key industry events, trade shows, and sales meetings to meet customers and understand their needs.

Partnered with BD and internal sales teams to assess impactful campaigns delivering targeted leads.

Managed the entire product development process and successfully collaborated with marketing, PR, and commercial teams.

Handled all aspects of the product life cycle, including strategic planning, tactical initiatives, product vision, roadmap, development, and distribution.

Presented posters at national and international conferences.

Developed and implemented successful inbound/outbound strategies, resulting in the generation of valuable leads.

Managed product and market analysis to enhance product positioning and competitiveness.

Collaborated with cross-functional teams to develop and execute corporate and product strategies aligned with service goals and vision.

Focused on lead generation strategies, managing the lead life cycle, analyzing ROI, and supporting business development programs.

Collaborated with corporate strategy, design, marketing, sales, and operations to define requirements for new products.

Conducted customer visits with BD to gather insights into customer requirements and project details.

Achieved 125% of the sales goal as a BD role player on the East Coast during COVID-19 in 2020.

Acquired 5 pharmaceutical customers by implementing effective marketing and business development strategies.

Developed engagement of KOLs to obtain biologics portfolio feedback and enhance production.

Attended various national and international conferences to engage clients and support sales teams.

Collaborated with the strategic team to cultivate partnerships, enhancing visibility for our cell lines, mouse models, and bioanalytics and CGT collaborations.

Developed and implemented innovative promotional campaigns to effectively highlight the comprehensive range of services.

Managed and optimized marketing resources to maximize budget utilization.

Created a high-performing digital marketing team responsible for content generation, product videos, Google AdWords, SEO, and webpages lead tracking.

Prioritized content-based lead generation and custom newsletters to increase awareness.

Managed multi-channel marketing options resulting in increased brand visibility and lead generation.

Led CRM management for events and digital marketing campaigns.

Initiated digital marketing campaigns using marketing collateral in email-directed marketing.

Created innovative thought leadership content and authored new articles and blogs.

Created and designed various marketing materials such as content, flyers, posters, and brochures to assist in successful product launch.

Performed market research and consulting teams to evaluate clinical diagnostic kits.

Hands-on experience in R&D, and managed 3 research associates to handle 6 projects.

Effective communication with 2 Enzo consultants, 5 sales teams, and 4 HCPs.

Communicated with pathologists on clinical diagnostic results on newly developed IVD kits.

KOL engagement to receive feedback on IHC results to position the IVD products.

Worked as an IHC application scientist in clinical pathology labs and launched 12 IVD products.

Reviewed product development issues and timelines with R&D and product managers.

Experienced in product launching and management for multiple GMP-IVD products.

Lifecycle management of IVD products to improve their quality and accelerate launch.

Trained sales and marketing teams on IVD products during and after product launch.

Developed product roadmaps to help guide the development of new products.

Experienced working with HCPs and marketing teams in developing IVD kits.