Saskiya Fagan
Tallahassee,FL
Summary
Detail-oriented Storyteller with extensive knowledge in pre and post-production and a deep commitment to telling stories that help to transform the criminal legal system and conditions that impact black and brown communities. Strategic in approaching social media strategy and execution in several industries including photography and video production. Cultivates narratives with proactive plans, creative skills across platforms, and exceptional writing abilities.
Overview
10
10
years of professional experience
Work History
Creative Content and Engagement Specialist
The Innocence Project Of Florida
04.2023 - Current
- Directed creative campaigns supporting fundraising over $250,000 in less than a year.
- Coordinated and generated consistent content for the organization’s website, blog and social media platforms.
- Created content including graphic design and multimedia production for the Project’s social media platforms and digital and live events.
- Oversaw the organization’s video needs, including developing and managing the production of short and long form content about the work.
- Leveraged knowledge of photography and video production to create compelling campaigns for fundraising/advocacy and worked with the development staff to increase giving through the website and social networking sites, including the design of digital and print event promotions and marketing materials.
- Developed strategies for engaging supporters to take action on legal cases and policy reforms, including community and corporate event
Content Strategist & Videographer
Freelance
06.2020 - 04.2023
- Worked with companies and small business owners such as Florida First Capital Finance and Danielle Andrew's Real Estate to develop high-quality photos and videos aligned with their marketing goals and key performance indicators.
- Developed original content and specific marketing strategies for clients and organizations around specific company campaigns, national holidays, and goals.
- Interviewed and filmed clients to create content for social media campaigns such as client reviews, company highlights, and event recap videos.
- Curated, edited and published social media content for organizations striving for brand awareness and growth on social platforms such as Facebook, Twitter, Instagram, and LinkedIn.
- Created Digital Analytic Reports to track social media insights monthly.
- Effectively leveraged Adobe Creative Cloud (particularly InDesign, Illustrator, and Photoshop), Acrobat DC, Microsoft Office (Word, Excel, PowerPoint), and Constant Contact to create internal and external marketing collateral.
Training Facilitator & Behavior Therapist
The Bigbie Method
05.2017 - 08.2021
- Assessed students prior to classes, during instruction, and at end of each course to assess baseline as well as growth.
- Worked closely with employees after training to check on progress and provide further instruction.
- Planned, implemented, and conducted training for administrators and teachers at Success Academy, Fairview Middle School, and Somerset Academy.
- Evaluated the effectiveness of training programs and recommended improvements to upper management.
- Researched and incorporated new training methods, tools, and resources to offer updated quality training content.
- Provided supportive case management by meeting with youth weekly in order to expand the learning of Nonviolent Communication taught in class as well as going in-depth about life at home and school.
- Coordinated service projects for youth within the community in order to foster community building and connect youth to resources.
Social Media Manager
Engage Community Church
01.2014 - 05.2017
- Organized and coordinated large-scale events such as conferences, special holidays and meetings while focusing on delivering superior customer service.
- Developed and implemented strategic social media marketing plans.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Photographed special events, parties and portraits utilizing personal, professional equipment.
- Cropped, manipulated and performed color balance for final images.
- Planned and obtained original shots using innovative thinking and new techniques.
Skills
- Photography & Editing
- Strategic Planning
- Graphic Design
- Video Creation & Editing
- Social Media Platforms
- Brand Development and Awareness
- Written and Verbal Communication
- Project Management
- Creative Thinking
- Relationship Building
Timeline
Creative Content and Engagement Specialist
The Innocence Project Of Florida
04.2023 - Current
Content Strategist & Videographer
Freelance
06.2020 - 04.2023
Training Facilitator & Behavior Therapist
The Bigbie Method
05.2017 - 08.2021
Social Media Manager
Engage Community Church
01.2014 - 05.2017
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