SATENIK ROSTOMYAN

Led qualitative research with B2B and retail users—including interviews, usability tests, and surveys—to uncover needs across digital and in-store experiences. Built and scaled a Rapid Research Program enabling agile testing and quick-turn insights without sacrificing rigor. Partnered with designers, PMs, and engineers to ensure research directly informed product strategy and execution.

Impact: Reduced research turnaround time by 75%, accelerating product decisions.Launched a company-wide research repository, increasing insight accessibility and design impact. Fostered strong cross-functional and client relationships, driving alignment and collaboration.

Led user interviews, remote and in-person usability testing, and survey research in collaboration with the product design team. Designed protocols, recruited participants, and analyzed data using Qualtrics and SPSS to deliver actionable insights.

Impact: Built research infrastructure from scratch, enabling weekly studies on a lean budget. Embedded research into product workflows as the first UX Research hire. Improved product decisions with consistent, insight-driven recommendations.

Conducted customer and stakeholder interviews, ethnographic research, diary studies, and survey analysis in support of mixed-method research projects. Collaborated with analysts on data synthesis and contributed to client workshops and presentations.

Impact:Supported segmentation strategy through qualitative insight and quantitative data analysis.Helped deliver actionable findings that informed client marketing and brand positioning.