Sathish Babu Nuthi

Ambitious researcher with a strong background in AI for Marketing seeking a PhD position to further contribute to cutting-edge research. Possesses excellent analytical and problem-solving skills developed through 2 years of research experience.

Carrying 4 years of Industry experience. Demonstrated ability to design and conduct experiments, analyze complex data, and present findings effectively. Committed to advancing knowledge in AI for Business and Marketing Operations and eager to collaborate with leading experts in the field.

 Active Researcher | Prospective Ph.D student |Business Consultant | Marketing Analyst | Business Development Manager 

Integrated Ecosystem for Marketing Operations and developing a strategic approach using AI

As a researcher focused on integrating AI into marketing operations, I have developed strategies to enhance efficiency and personalization in campaigns. My work involves using AI for data analysis to uncover consumer behavior patterns, enabling the creation of targeted marketing strategies. By leveraging machine learning and natural language processing, I have enhanced personalization efforts, allowing for precise audience segmentation and tailored content delivery, which boosts customer engagement.Additionally, my research emphasizes automating marketing tasks with AI to improve operational efficiency. This automation allows marketing teams to focus on strategic growth initiatives. I also explore predictive analytics to anticipate customer needs and optimize strategies, leading to improved conversion rates.Collaborating with cross-functional teams, I ensure that AI-driven solutions align with business objectives. Overall, my research equips me with the expertise to develop strategic approaches that significantly enhance marketing effectiveness and customer satisfaction.

• Certification in Financial and Treasury Analytics | EY (09/2020)
• Digital Marketing | Google (03/2023)

• Recipient of the 'King of Demo Conversion' award from Think and Learn Private Limited in January 2022 for exceptional commitment and success in converting customers during demos. | BYJU'S.
• Awarded 'Rising Star' by Think and Learn Private Limited in June 2021 for outstanding performance | BYJU'S.
• Bagged first prize for delivering a project on Smart-City organized by MittapalliMiracle’s-2017.
• Received first prize for delivering a project on Digitalization of Villages organized By STEP Organization, Govt of Andhra Pradesh.

Presented papers on the Internet of Things and AI-driven Autonomous Vehicles

Presented papers on several business Models overs Micro Scale and Macro scale Industries

• Strategic Market Plan and Business Enhancement Strategy Resulting in 1.5x Growth, My One Wireless Inc., 11/2023 - 12/2024,
• A comprehensive market plan incorporating innovative strategies, targeted campaigns, and operational optimizations that led to a significant 1.5x increase in business growth and performance. Business Development Planning, Byju's, 11/2021 - 02/2022,
• A comprehensive process involving market analysis, strategic goal setting, resource allocation, and implementation of targeted initiatives to drive growth and achieve long-term business objectives. Marketing Mix Model for Rural and Urban Areas, Byju's, 11/2020 - 11/2021,
• A strategic approach tailoring the 4Ps (Product, Price, Place, Promotion) to address rural and urban markets' distinct needs and preferences, ensuring effective outreach and engagement. Sentiment Analysis with Analytics, Aug 2021 – Dec 2022,
• Employing data analytics techniques to analyze and interpret sentiment expressed in text data, enabling businesses to understand customer opinions, perceptions, and emotions to inform decision-making and enhance customer experiences. Digital Marketing, Jan 2023 - Apr 2023:
• A strategy leveraging online channels such as social media and search engines to reach and engage target audiences, drive awareness about Wright State University, and attract admission prospects. Real-Time Analytics-Driven E-commerce Optimization, Aug 2023 - Dec 2023,
• Utilizing live data analytics to continually refine and enhance an e-commerce website, ensuring organic growth through improved user experience, targeted marketing, and optimized conversion funnels. Data-Driven Decision-Making System for Sustainable Business Development and Organic Growth, Dec 2021 - Aug 2022,
• A data-driven decision-making system promotes sustainable business development and organic growth through analytics, real-time insights, and strategic resource management. Sustainable Economic Development Model for Rural and Urban Development in Andhra Pradesh, Aug 2018 - Dec 2018,
• A comprehensive model promotes sustainable economic growth in rural and urban areas in Andhra Pradesh through balanced resource utilization, green technologies, and inclusive development strategies. AI-Driven Attendance Tracking with Real-Time Communication, Feb 2020 - Sep 2020,
• An AI-driven system for tracking student attendance using facial recognition and biometrics, combined with real-time updates via mobile apps and notifications, ensuring accurate monitoring and immediate stakeholder communication. Digitalised Eco-Friendly Smart Village IOT-Based Attendance Collection Through RFID