Dynamic and results-driven professional with a strong background in marketing, complemented by a Bachelor's degree in the field. Proven track record in strategic marketing initiatives, adept at leveraging data analytics, and well-versed in digital marketing trends. Possesses over four years of experience in B2B marketing, particularly within industrial manufacturing and energy sectors. Demonstrates leadership skills through successful collaboration with cross-functional teams and a commitment to fostering a high-performing work environment. Excited about contributing to organizational growth, leveraging a creative mindset, and embracing challenges in a dynamic professional setting.
Customer Engagement:
- Train and motivate team members to provide excellent customer service, creating a positive shopping experience.
- Encourage upselling and cross-selling by promoting featured products and promotions to customers during their transactions.
Promotion Execution:
- Oversee the implementation of marketing promotions and campaigns within the store.
- Monitor the accurate placement of promotional signage and ensure that pricing information is prominently displayed.
Inventory Management:
- Work closely with inventory management to ensure optimal stock levels for promotional and featured items.
- Communicate with the team to promote slow-moving products or clearance items effectively.
Community Outreach:
- Represent CVS in the local community by participating in or supporting local events, sponsorships, or partnerships.
- Collaborate with the marketing team to implement community-based initiatives that enhance the store's image.
Feedback and Insights:
- Gather customer feedback regarding product preferences and shopping experiences.
- Share insights with higher management and marketing teams to contribute to marketing strategy adjustments based on customer interactions.
Content Creation:
- Generate engaging and relevant content for Rutgers University's social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
- Develop visually appealing graphics, images, and multimedia content to accompany social media posts.
Campaign Management:
- Assist in the planning and execution of social media campaigns to promote university events, initiatives, and programs.
- Collaborate with marketing teams to align social media efforts with overall marketing strategies.
Audience Engagement:
- Monitor social media channels for comments, messages, and mentions, responding promptly and engaging with the online community.
- Foster positive interactions and encourage user-generated content.
Analytics and Reporting:
- Utilize social media analytics tools to track performance metrics and provide insights into the effectiveness of social media campaigns.
- Prepare regular reports on key performance indicators and recommend adjustments based on data analysis.
Product Knowledge:
- Develop a comprehensive understanding of Adidas products, including features, benefits, and unique selling points.
- Communicate product information effectively to customers, emphasizing key marketing messages.
Visual Merchandising:
- Implement visual merchandising strategies based on Adidas marketing guidelines.
- Ensure that product displays adhere to brand standards, promoting a cohesive and appealing in-store environment.
Promotional Events:
- Support and participate in promotional events and product launches to drive customer excitement.
- Actively promote and encourage customer participation in Adidas marketing initiatives.
Cross-Selling and Upselling:
- Implement strategies to cross-sell and upsell Adidas products, maximizing each customer interaction.
- Suggest complementary items and accessories to enhance the customer's purchase.