Saul Gonzalez Castrillo
Shanghai
Summary
Results-driven Sales and Marketing professional with international experience in the wine and hospitality industries. Proven expertise in client relationship management, deal negotiation, and brand representation. Strong background in marketing strategies, sales operations, and public speaking. Fluent in English (C1) and proficient in Mandarin (HSK4), adept at navigating cross-cultural business environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Co-Founder & Sales Manager
GOBA Wine ApS
03.2021 - 09.2023
- Negotiated high-value deals with both suppliers and international clients, resulting in a 20% year-over-year revenue increase
- Managed a team of 5, providing leadership and oversight for sales strategies and daily operations
- Built and maintained strong relationships with distributors, retailers, and clients across Europe and Asia
- Represented the company at wine expos and tastings, acting as the face of the brand and driving client engagement
- Successfully conducted wine tasting events for large groups, cultivating a strong client base
Marketing Assistant Intern
Rafaels Restaurant
09.2020 - 02.2021
- Assisted in the development and execution of digital marketing campaigns across social media platforms
- Created engaging content for social media, email newsletters, and promotional materials to increase restaurant visibility and customer engagement
- Conducted market research to identify customer trends and preferences, contributing to targeted marketing strategies
- Managed the restaurant’s online presence and reviews, responding to customer feedback and maintaining a positive brand image
- Supported the planning and promotion of special events and seasonal offerings, increasing customer traffic during key periods
- Collaborated with the restaurant management team to improve customer loyalty programs, resulting in higher repeat customer rates
Education
BBA - Business Administration And Management
Lixin University of Accounting And Finance
Shanghai, China07-2025
Bachelor of Science - Marketing Management
IBA Erhvervsakademi Kolding
Kolding, Denmark06-2021
Skills
- Languages: English (Fluent, C1 – Cambridge), Chinese (Intermediate, HSK 4)
- Sales & Negotiation: Expertise in B2B sales, negotiation strategies, and closing deals
- Client Relationship Management: Proven track record in managing and nurturing long-term business relationships
- Wine Knowledge: Extensive knowledge of international wines, tasting techniques, and pairing
- Software: Microsoft Office Suite, Salesforce and QuickBooks
- Entrepreneurship: Business strategy, market research, and financial management skills
Accomplishments
- Successful Deal Closures: Secured contracts with major hospitality businesses, expanding market reach.
- Brand Expansion: Established a strong brand presence, leading to substantial increase in customer retention and referrals.
- Event Leadership: Organized and led over 4 successful wine tasting events, attracting an average of 70 attendees per session.
- Multicultural Business Experience: Effectively negotiated deals with international clients
Certification
- Cambridge English C1 Advanced - Instituto Cervantes (2016)
- The Chinese Proficiency Test (HSK4) - Chinese Testing International (2025)
- WSET Level 2 Award in Wines - Wine & Spirit Education Trust
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Chinese (Mandarin)
Limited Working
Timeline
Co-Founder & Sales Manager
GOBA Wine ApS
03.2021 - 09.2023
Marketing Assistant Intern
Rafaels Restaurant
09.2020 - 02.2021
BBA - Business Administration And Management
Lixin University of Accounting And Finance
Bachelor of Science - Marketing Management
IBA Erhvervsakademi Kolding
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