Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Saul Lara

Hayward,CA

Summary

Experienced and results-driven Marketing Events Manager with a proven track record of orchestrating impactful events that drive brand visibility, engage audiences, and generate leads. With 7 years of hands-on experience in strategic event planning, execution, and post-event analysis, I am adept at conceptualizing, planning, and implementing diverse events tailored to meet organizational objectives and exceed expectations. Skilled in managing million dollar event budgets, negotiating contracts, and collaborating cross-functionally with internal teams and external stakeholders to ensure seamless execution and maximum ROI. My innovative approach, coupled with strong project management skills, enables me to consistently deliver high-quality events that leave a lasting impression.

Overview

10
10
years of professional experience

Work History

Marketing Events Manager

Roo
10.2022 - Current
  • Project manage all aspects of an event, including budget, equipment, collateral, logistics, contract negotiations, speakers, KPIs/OKRs, and run checkpoint meetings
  • Create digital, social, and email marketing campaigns to promote attendance at trade shows and Continuing Education events
  • Elevated brand visibility by securing speaking engagements at industry conferences and trade shows.
  • Identify and qualify event related opportunities such as sponsorships, associations, award opportunities, speaking engagements, webinars and unique advertising opportunities for each trade shows
  • Manage all regional events, including seminars, trade shows, networking events, and user group meetings, including planning, prepping, and follow-through in relation to trade show activities
  • Oversee ordering, inventory, and distribution of marketing supplies, gifts, and branded inventory
  • Drove a 27% average quarterly growth in leads and successfully converted potential customers into clients by implementing targeted marketing strategies at industry trade shows and conferences.".
  • Analyzed post-event data, utilizing insights gathered to inform decisions regarding future marketing efforts.
  • Spearheaded community outreach programs that bolstered company reputation as a leader in the industry while increasing interest in upcoming events.
  • Coordinated cross-functional teams for successful product launches and promotions.

Sr. Trade Show & Event Planner

Penumbra, Inc
10.2019 - 11.2022
  • Create and manage detailed budgets up to $1M per year; provide monthly reporting
  • Owned the planning and logistics of all events to ensure seamless execution Including: event staffing, coordinating timelines and schedules, vendor management, collateral production, and budget management
  • Conduct in-depth post event debriefs inclusive of event ROI results, key takeaways, and suggested improvements for future events
  • Lead the strategic planning for annual and quarterly events calendar; lead weekly decisions with cross-functional teams regarding sponsorships, booth locations, on-site activities, and associate attendance
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Work cross-functionally (internally and externally) to verify all deliverables and deadlines are identified and met throughout the vetting, development, design, budgeting, and production phases of projects
  • Ensures all stakeholders Global Marketing, including Clinical Marketing, Communications, Education and Sales are fully represented throughout entire convention and exhibit functions.
  • Ensures ADVAMED and Sunshine Act guidelines are met with all meetings, including spend tracking for customer ancillary events. Follows all Abbott processes, procedures, and regulations related to meeting management and event reporting.

Operations & Customer Service Supervisor

We Do Windows & More
09.2017 - 10.2019
  • Develop business’s weekly budget, schedule plan and administer activities of 4 associates
  • Coordinate and direct the readiness of vehicles for delivery including pre-delivery inspection, timely installation of aftermarket equipment and transportation/logistics with external vendors
  • Increased productivity by 30% while simultaneously reducing subcontracted labor
  • Point of contact for all fleet counts and customer service matters
  • Ensure maximum safety, and efficiency of redistribution of vehicles in the field
  • Project manage upgrades done to all vehicles while staying on budget to optimize profits
  • Monitor and analyze stages of vehicle life cycle, taking proactive measures to ensure timely delivery of vehicles to our clients.

Events Marketing Coordinator

San Francisco 49ers
04.2014 - 12.2017
  • Coordinate assigned events and activities at the Levi’s Stadium by developing and timely distribution of appropriate CAD drawings, event orders, costing estimates, production notes and fact sheets to all internal and external contacts, as well as third party contractors and vendors
  • Work closely with Marketing and Communications teams to ensure that event marketing communications are joined up and complementary to existing and planned campaigns
  • Manage timelines, event budgets, requesting quotes, providing vision boards and staffing
  • Manages events with appropriate subcontractors, decorating companies, audio-visual companies, food and beverage contractor, and others to ensure success of the event
  • Manage relationships with external vendors on projects including promotional items, print and signage needs, and digital campaigns

Education

Bachelor of Science (B.S.) - Business Management, Operations & Supply Chain Management

CALIFORNIA STATE UNIVERSITY EAST BAY
Hayward, CA
08.2018

Associate in Science (A.S.) - Business Administration, Management

CHABOT COLLEGE
Hayward, CA
12.2015

Skills

  • Project Management
  • CRM Management
  • Product Launches
  • Vendor Management
  • Team leadership and supervision
  • Contract negotiation
  • B2B event marketing
  • Adobe Photoshop

Timeline

Marketing Events Manager

Roo
10.2022 - Current

Sr. Trade Show & Event Planner

Penumbra, Inc
10.2019 - 11.2022

Operations & Customer Service Supervisor

We Do Windows & More
09.2017 - 10.2019

Events Marketing Coordinator

San Francisco 49ers
04.2014 - 12.2017

Bachelor of Science (B.S.) - Business Management, Operations & Supply Chain Management

CALIFORNIA STATE UNIVERSITY EAST BAY

Associate in Science (A.S.) - Business Administration, Management

CHABOT COLLEGE

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