Saul "J.R." Peralez
San Antonio,TX
Summary
Dynamic Digital Account Executive with a proven track record at Hibu, excelling in business development and client retention. Skilled in strategic planning and negotiation, I consistently convert leads into loyal clients, driving revenue growth through tailored digital marketing solutions. Passionate about fostering relationships and enhancing team collaboration for success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Digital Account Executive
Hibu
San Antonio, Texas
12.2023 - Current
- Close digital marketing solutions by identifying client pain points, and effectively communicating tailored solutions (SEO, Google Ads, Websites, Meta Ads, etc.).
- Drive new business through high-volume outbound outreach, averaging 30 calls or visits per day in a fast-paced, target-driven environment.
- Consistently pursue cold and warm leads with strategic, value-driven follow-ups, maintaining touchpoints despite high rejection rates.
- Demonstrate resilience and mental toughness by converting cold leads into active clients through persistence, rapport-building, and consultative selling.
- Analyze campaign performance data to refine strategies, and tailor digital solutions.
- Collaborate closely with marketing and account management teams to ensure seamless onboarding and long-term client retention.
Loan Originator
Mr. Mortgage / Gateway Mortgage
San Antonio, Texas
08.2022 - Current
- Originated traditional and non-traditional mortgage loans to diversify client offerings.
- Cultivated relationships with Realtors, Builders, and Referral Partners to maintain a steady borrower pipeline.
- Recognized as Top Loan Officer for credit applications in last three months.
- Developed personal brand 'Top Mortgage Chef' on Instagram and TikTok to attract leads via educational content.
- Utilized CRM systems and loan origination software to streamline loan processes and improve efficiency.
Director of Business Development
Speir Innovations
01.2022 - 03.2023
- Determine business development opportunities, and implement an effective strategy for new agent acquisition.
- Manage and drive the sales team to meet weekly goals, so the company can meet profit margins to increase monthly revenue.
- Recruit, hire, and train W2 sales agents and dealers throughout the state.
- Identify, implement, and enhance marketing strategies by accounting for factors such as geographic areas, market trends, costs, and metrics.
- Manage escalations with English- and Spanish-speaking customers to fulfill service and reduce cancellations.
Director of Sales
Solar Electric Texas
04.2018 - 12.2021
- Directed growth of small family business into a leading solar contractor in San Antonio.
- Initiated dealer program to recruit top dealers statewide, driving revenue growth and record sales.
- Built and trained sales team to enhance sales processes and support operations for timely project milestones.
- Implemented customer welcome call procedure and disclosures to improve risk management and communication.
- Developed documentation procedures for Spanish-speaking customers to facilitate clear communication and reduce cancellations.
- Responded to customer escalations to mitigate cancellations and decrease complaint rates.
Dealer Sales Manager
Titan Solar Power
04.2016 - 04.2018
- Facilitated in-home sales presentations for prospective customers to drive engagement.
- Recruited and trained Sales Consultants on effective lead generation strategies.
- Coached team on best practices in prospecting and value-added sales presentations.
- Managed sales organization ranked 8th out of 46 dealer partners with a small team.
Quality Assurance Specialist
Plains Capital Bank
06.2009 - 04.2016
- Reviewed and approved loan documentation for commercial and consumer single-family residences.
- Assessed applications, disclosures, and closing documents to ensure regulatory compliance.
- Maintained high volume of reports daily while consistently meeting deadlines with minimal supervision.
Residential Real Estate Appraiser
Plains Capital Bank
06.2009 - 09.2013
- Oversaw appraisal reviews for SFR 1-4 unit properties in mortgage department.
- Cleared backlog of 120 days within 45 days while maintaining report accuracy.
- Managed high volume of appraisals, completing 80 to 120 reviews monthly.
- Conducted market analysis to support in-house evaluations of rural properties.
Loan Originator/Business Account Executive
Aspen Home Loans
McAllen, Texas
11.2002 - 05.2009
- Assisted clients in completing loan applications and gathering required documentation.
- Educated clients on various loan products and mortgage options available.
- Collaborated with underwriters to ensure timely loan processing and approval.
- Developed and recruited loan officers and brokers to join Aspen Home Loans umbrella.
- Trained loan officers and brokers to become familiar with wholesale lender programs and matrixes.
Education
Some College (No Degree) - Business Management
Utah Valley University
Orem 08.1997 -
Skills
- Account management and client retention
- Issue resolution and problem-solving
- Business development and lead generation
- Professional communication skills
- Customer relationship management
- Team collaboration
- Time management and strategic planning
- Negotiation skills
- Influencer partnerships and project coordination
- Decision-making and analytical thinking
Affiliations
- Family man married for 10 years and have two sons ages 5 and 8
- Enjoy the outdoors, beach trips with the family and snowboarding in the winter
- Aspiring Cook and BBQ Pitmaster
Accomplishments
- Served LDS Church Mission in Guayaquil, Ecuador 1995-1997
Certification
- Texas Mortgage Loan Originator NMLS #2387421
Languages
Spanish
Full Professional
References
References available upon request.
Timeline
Digital Account Executive
Hibu
12.2023 - Current
Loan Originator
Mr. Mortgage / Gateway Mortgage
08.2022 - Current
Director of Business Development
Speir Innovations
01.2022 - 03.2023
Director of Sales
Solar Electric Texas
04.2018 - 12.2021
Dealer Sales Manager
Titan Solar Power
04.2016 - 04.2018
Quality Assurance Specialist
Plains Capital Bank
06.2009 - 04.2016
Residential Real Estate Appraiser
Plains Capital Bank
06.2009 - 09.2013
Loan Originator/Business Account Executive
Aspen Home Loans
11.2002 - 05.2009
Some College (No Degree) - Business Management
Utah Valley University
08.1997 -
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