Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

SAUNDRA CHANG

Coral Springs,FL

Summary

A seasoned Marketing professional with a track record of orchestrating successful, data-driven marketing strategies that drive revenue growth and brand recognition. Proven expertise in digital marketing, e-commerce, and consumer engagement. Known for leadership in cross-functional teams, with a keen eye for market trends and a dedication to achieving exceptional results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Manager Strategic Marketing

CVS Health
02.2024 - Current
  • Identify customer growth segments and build strategies to target and personalize communications
  • Develop and maintain performance dashboard in partnership with analytics partners
  • Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new customers
  • Work closely with insights team to understand consumer sentiment
  • Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
  • Lead the development of media strategy in partnership with media partners and agency partners
  • Support execution of all project deliverables including brief development, media strategy & plan, digital capabilities, and in-store experience

Sr. Marketing Manager

U.S. News & World Report - GoToSea.com
10.2022 - 09.2023
  • Develop and execute a comprehensive digital marketing strategy tailored for contemporary, luxury and river cruise offerings
  • Partner with cross-functional teams including sales, product, and development to align marketing initiatives with broader business goals
  • Create and deliver targeted email marketing campaigns, including compelling subject lines and content, segmenting lists, and analyzing campaign performance for optimization
  • Generate SEO-optimized content for contemporary, luxury, and river cruises including meta titles, meta descriptions, headers, and long-form content
  • Execute social media strategy across platforms, driving engagement and conversions through organic and paid campaigns
  • Launch and manage affiliate marketing program including recruiting affiliates, designing creatives, tracking sales, and optimizing partnerships for increased ROI
  • Analyze performance data to identify trends and opportunities to improve marketing ROI across channels

E-Commerce Director

Engineering Express
03.2022 - 08.2022
  • Led redesign of company website, improving mobile functionality and conversions
  • Utilize deep data analysis and user behavior insights to strategically enhance website traffic and boost conversions, aligning with predefined KPIs
  • Design and execute effective marketing campaigns, including SMS and email drip initiatives to foster growth and build customer loyalty
  • Analyze site performance data, traffic, sales funnels and other KPIs to identify growth opportunities

E-Commerce Marketing Manager

MSC Cruises USA
03.2021 - 01.2022
  • Develop and deploy content marketing roadmap for MSC Cruises USA contemporary and luxury cruise concept, MSC Yacht Club, for the website
  • Spearhead and develop creative briefs for promotional advertising on USA website, including creation of promotional landing pages for our contemporary cruises, as well as our luxury concept, MSC Yacht Club
  • Create A/B testing through Contentsquare and analyzed customer behavior for optimizations
  • Develop SEO on-page optimizations including both contemporary and luxury cruising while utilizing SEMrush, Moz, and other SEO tools
  • Continuously monitor analytical data and present weekly, monthly and quarterly reporting
  • Utilize market trends and target audience statistics to effectively and appropriately market products
  • Collaborate cross-functionally with marketing teams to align e-commerce initiatives with broader business goals

Digital Marketing & E-Commerce Manager

MSC Cruises USA
10.2017 - 03.2021
  • Develop and execute digital marketing strategies to achieve customer acquisition, engagement, and sales goals across paid search, social media, email, and display advertising for both contemporary and luxury cruise concept, MSC Yacht Club
  • Manage annual digital marketing budget, optimizing spend across channels for maximum ROI
  • Direct successful search engine marketing campaign that used solid linking and keyword research tactics for both contemporary and luxury cruise concept, MSC Yacht Club
  • Manage customer journey tracking and campaign performance using advanced attribution tools and Google Analytics
  • Direct successful search engine marketing campaign that used solid linking and keyword research tactics for both contemporary and luxury cruise concept, MSC Yacht Club
  • Oversaw daily e-commerce operations, including web content, SEO on-page optimizations, A/B testing, product launches, and thorough reporting

Digital Marketing Manager

Sandals & Beaches Resorts - San Services USA
10.2016 - 10.2017
  • Collaborate with leadership to develop all-encompassing digital marketing plan for the luxury resorts of Sandals and Beaches Resorts
  • Create innovative approaches for affiliate marketing at Sandals & Beaches Resorts, fostering strategic partnerships and enhancing brand visibility
  • Deliver monthly business metrics, offering vital insights into website and email campaign performance
  • Manage digital agency and shaped impactful paid social and digital ad campaigns to focus on the luxurious amenities and five-star standard that Sandals & Beaches Resorts encompass
  • Led strategic planning and creation of Sandals luxury resort blog

Digital Marketing & SEO Specialist

MSC Cruises USA
09.2014 - 10.2016
  • Craft and communicate annual digital media plan to Digital Marketing Manager and corporate office
  • Produce SEO-enhanced web pages for MSC Cruises contemporary and luxury cruise concepts, MSC Yacth Club, utilizing keyword mapping and gap analysis
  • Contribute to B2C web updates and optimizations within CMS for USA website focused on our contemporary and luxury cruise concept, MSC Yacht Club
  • Formulate marketing strategies grounded in comprehensive research and analytical insights into user behavior data

Education

Some College (No Degree) - Business Administration

DeVry University
Online

Skills

  • Excellent communication & time management
  • Cross-departmental alignment
  • Google Analytics, Adobe Analytics, Contentsquare, A/B Testing, and attribution experience
  • Digital marketing, Email marketing, and social media
  • E-commerce, SEO, and web content marketing

Certification

SEO: JUL 2014

Google Analytics: AUG 2015

Contentsquare: DEC 2021

Timeline

Senior Manager Strategic Marketing

CVS Health
02.2024 - Current

Sr. Marketing Manager

U.S. News & World Report - GoToSea.com
10.2022 - 09.2023

E-Commerce Director

Engineering Express
03.2022 - 08.2022

E-Commerce Marketing Manager

MSC Cruises USA
03.2021 - 01.2022

Digital Marketing & E-Commerce Manager

MSC Cruises USA
10.2017 - 03.2021

Digital Marketing Manager

Sandals & Beaches Resorts - San Services USA
10.2016 - 10.2017

Digital Marketing & SEO Specialist

MSC Cruises USA
09.2014 - 10.2016

Some College (No Degree) - Business Administration

DeVry University

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