Savanah Sendek

• Works in an agency-style setting as a marketing strategy team member focused on content creation/implementation, proofing, editing and design formatting and data analysis
• As a part of the financial services marketing team, works closely with the mortgage, banking, asset management and insurance practice leaders and teams to develop B2B marketing campaigns focused on lead generation
• Develops and writes all content for related social media posts, advertisements, promotional emails, webpage copy, articles, flyers/collateral and more. Also develops metrics documents to analyze data associated with the performance of ad campaigns and email sends
• Works with firm partners and upper management to develop email and ad campaigns from the planning stages all the way through to the final product. Drafts content, handles editing/proofing, works with creative for design/creation, pulls email sends lists from Salesforce and oversees publishing
• Executed a full revamp of 26 financial services-related landing pages on the company website. Led the content planning process, wrote all copy, chose the design/webpage slices/imagery, handled editing/proofing as well as getting approvals from practice leaders and worked with the internal web team to develop/publish the web pages upon completion
• Works with/collaborates on the project management system, ClickUp. Serves as scrum master for a team of 14 marketers. Handles project organization and management across the team, as well as training/best practices for new hires that are not familiar with the system

• Six month contract position through Accrue Partners. Worked as part of the Enterprise Marketing team to assist with rebranding efforts of this non-profit healthcare organization that at the time consisted of 13 hospitals and over 500 clinics
• Focused entirely on brand image and assisted in ensuring that the brand name and vision was upheld and consistent across the entire organization
• Worked extensively as a liaison with Creative Services and vendors to generate marketing materials ranging from double-page magazine ads in national publications to mailers, flyers and newsletters
• Was responsible for planning, drafting, executing and publishing a monthly newsletter that went to a send list of nearly one million people
• As a part of the COVID-19 response team, collaborated with Public Relations to ensure that the brand image was upheld to the highest standards
• Assisted in marketing strategy and campaign development, as well as administrative duties like invoice creation and project management
• Operated extensively in the Adobe Workfront project management system submitting work orders for tasks involving creative, graphic design, writing/editing, website changes, etc.

• Started at Arthur Elliot final semester of college with an unpaid Social Media Marketing internship which led into a full-time position with this Charlotte-area advertising agency
• Supported the Social Media Marketing team's efforts in gaining and retaining new clients while also working extensively with current clients to fulfill their online marketing/paid social needs
• Assisted in the management of over 700 different social media profiles, including those of major companies like NAPA Auto Parts and Jakemans Cough Drops
• Participated in the creation of social media content, including ideation, creative development, photography, writing and editing
• Assisted in scheduling, optimizing, and reporting on all social media campaigns and engaged with users to grow collective social media following across all platforms
• Spearheaded an extremely successful influencer marketing campaign that led to increased social performance and increased sales of over 30%

Unpaid internship for academic credit on this project spearheaded by my university, UNC Charlotte

Unpaid internship for academic credit