Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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SAVANNA ELLENA

SAVANNA ELLENA

Minneapolis,MN

Summary

Experienced Senior Marketing Manager with a 10-year history in campaign development and execution. Adept at leveraging people skills, marketing knowledge and business acumen to develop on-brand and strategic solutions and approaches that achieve dramatic results.

Insightful and results-driven Content and Digital Strategist with years of experience creating, executing, managing, and optimizing multiple campaigns.

Overview

7
7
years of professional experience

Work History

Sr. Account Manager

Russell Herder
Minneapolis, MN
02.2023 - 12.2024
  • Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to (upwards of 6) clients in fields, such as: healthcare, retail, and government programs.
  • Provide feedback and approve of: on-page & off- page SEO recommendations, PPC, email campaigns, & market research.
  • Collaborated with clients to develop strategic marketing and account plans.
  • Analyzed market trends to identify new business opportunities for the company.
  • Conducted regular meetings with clients to review performance metrics, progress, and future goals.

Sr. Account Manager

Bold Orange
Minneapolis, MN
01.2022 - 01.2023
  • Oversaw multiple accounts, including S&P 500s, and worked diligently to meet and exceed performance goals.
  • Established, documented and implemented account management processes and procedures.
  • Cultivated deep knowledge of customer businesses and relationship to company objectives.
  • Partnered cross-functionally to identify marketing opportunities to support brand objectives.
  • Reviewed strategies, copy, design comps and final art to approve work.
  • Fostered a culture of continuous improvement by sharing best practices and lessons learned with the broader account management team.

Content Strategist

Swim Creative
Duluth, MN
10.2017 - 07.2022
  • Develop and implement content strategies across multiple channels (email, PPC, SEO, social).
  • Collaborate with stakeholders to define content goals and objectives.
  • Ensure compliance with brand guidelines across all platforms for consistency in messaging and visuals.
  • Reviewed analytics regularly to track progress against key performance indicators.
  • Coordinate with other departments, such as design, or engineering, to develop cohesive campaigns.
  • Maintain knowledge of digital, web, email and social media trends, and best practices.

Education

Bachelor of Arts - Communication

University Of Minnesota Duluth

Bachelor of Arts - Spanish

University of Minnesota Duluth
Duluth, MN

Skills

  • Email marketing
  • Market research
  • SEO
  • Public relations
  • UX
  • Business strategies
  • Strategic planning
  • Digital marketing
  • Copywriting abilities
  • Marketing strategy
  • Social media marketing & strategy

Languages

English
Native/ Bilingual
Spanish
Professional

References

References available upon request.

Timeline

Sr. Account Manager

Russell Herder
02.2023 - 12.2024

Sr. Account Manager

Bold Orange
01.2022 - 01.2023

Content Strategist

Swim Creative
10.2017 - 07.2022

Bachelor of Arts - Communication

University Of Minnesota Duluth

Bachelor of Arts - Spanish

University of Minnesota Duluth

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SAVANNA ELLENA