SAVANNA PETTIFORD
Los Angeles,USA
Summary
Highly skilled Marketing Consultant with strong background in developing and implementing marketing strategies. Possess unique ability to understand consumer behavior, leverage analytics for insights, and drive brand growth. Proven record of creating innovative solutions that meet business objectives while enhancing customer engagement and loyalty. Hands-on experience managing cross-functional teams to execute successful campaigns across various platforms.
Overview
3
3
years of professional experience
1
1
Certification
Work History
PR & Marketing Consultant
The Breathing Room
Los Angeles, CA
09.2024 - Current
- Led a brand refresh, overseeing website updates, and a professional photoshoot to ensure visual alignment with company identity
- Produced and promoted a podcast episode featuring podcaster, Bobbi Althoff, interviewing rapper Toosii, achieving over 4 million listeners
- Organized an influencer collaboration events with a 5 million+ social media reach, leading to a 60% increase in engagement over two months
Strategic Communications Consultant
Environmental Voters
Los Angeles, CA
01.2023 - 04.2024
- Developed a comprehensive communication plan tailored to stakeholder priorities
- Applied data-driven research to refine messaging and outreach strategies
- Implemented a long-term visibility strategy, improving engagement with key audiences
Executive Assistant
Grayce & Co.
Los Angeles, CA
09.2022 - 01.2023
- Oversaw daily operations and strategic communications for the CEO, ensuring efficiency and alignment with business objectives
- Assisted in high-profile brand campaigns, photoshoots, and event coordination, supporting the execution of creative initiatives
Public Relations Strategist
Kona Ice
Eugene, OR
02.2022 - 06.2022
- Developed and executed social media content strategies, resulting in a 46% increase in engagement on a key platform
- Created a structured content roadmap to support consistent brands storytelling across digital channels
Education
Master of Arts - Annenberg School of Journalism & Communication
University of Southern California
Los Angeles05.2024
Bachelor of Arts - School of Journalism & Communication's
University of Oregon
Eugene, OR06-2022
Skills
- Strategic marketing and PR
- Social media strategy
- Event planning and management
- Creative storytelling
- Client relations and leadership
- Data analysis with SPSS
- Survey design with Qualtrics
- Spreadsheet proficiency in Excel
- Graphic design and content creation with Canva
- Presentation skills in PowerPoint
- Document creation in Word
Certification
- Media Relations Foundations, LinkedIn, 2023
- Social Media Marketing Optimization, LinkedIn, 2023
- Inbound Marketing, HubSpot, 2023
Timeline
PR & Marketing Consultant
The Breathing Room
09.2024 - Current
Strategic Communications Consultant
Environmental Voters
01.2023 - 04.2024
Executive Assistant
Grayce & Co.
09.2022 - 01.2023
Public Relations Strategist
Kona Ice
02.2022 - 06.2022
Master of Arts - Annenberg School of Journalism & Communication
University of Southern California
Bachelor of Arts - School of Journalism & Communication's
University of Oregon
Similar Profiles
SHANNON TUMASHANNON TUMA
Prenatal Yoga Instructor at The Breathing Room CollectivePrenatal Yoga Instructor at The Breathing Room Collective
Claire DelaneyClaire Delaney
Volunteer at The Breathing Room FoundationVolunteer at The Breathing Room Foundation
Nicole JonesNicole Jones
Lifestyle Strategist, Health and Wellness Coach at Breathing Room WellnessLifestyle Strategist, Health and Wellness Coach at Breathing Room Wellness