SAVANNAH BENNETT
Summary
Dynamic marketing manager with over six years of experience in executing multi-channel campaigns, optimizing lead generation, and driving brand development for B2B and B2C sectors. Proven success in crafting effective email marketing strategies, managing cross-functional projects, and leveraging performance analytics to enhance campaign effectiveness. Expertise in overseeing campaign lifecycles from initial planning to comprehensive post-campaign analysis ensures alignment with business objectives and maximizes ROI. Committed to delivering innovative solutions that elevate brand presence and foster growth in competitive markets.
Overview
3
3
years of professional experience
Work History
Marketing Manager
CLOVER GROWTH PARTNERS
08.2024 - Current
- Reduced CPA by 45% and CPL by 57% by leading end-to-end ad campaign optimization while tracking and reporting all key metrics to wider team.
- Led company rebrand, designing new website, collateral, and executing narrative-driven social campaigns, resulting in 30% engagement growth.
- Managed comprehensive digital & traditional marketing strategies including content planning, creative coordination, and performance tracking, contributing to 54% engagement growth YoY through targeted, narrative-driven campaigns.
- Delivered most profitable event in company history (+102% YoY revenue) with targeted, multi-channel marketing.
Media Account Manager
CLOVER GROWTH PARTNERS
11.2023 - 07.2024
- Led end-to-end production management including budget oversight, creative development, script writing, props coordination, and travel logistics for client campaigns.
- Orchestrated strategic media placements across OTT, Radio, and Cable networks, ensuring seamless traffic implementation within defined timelines.
- Tracked and analyzed media campaign performance across all platforms, maintaining an average client retention rate of 92% through proactive optimization and performance improvements.
Account Executive
AWIN GLOBAL
03.2023 - 10.2023
- Developed affiliate partnerships for 7 major accounts, with an average growth of 15% on social media and site traffic 45% in 6 months.
- Managed newsletter campaigns, case studies, external emails, and client presentations.
- Created comprehensive analytics reports (Gap Analysis, QBRs, ROAS) that supported strategic decision-making for my accounts.
Campaign Assistant
AWIN GLOBAL
11.2022 - 02.2023
- Collaborated with Account Managers on major accounts including Etsy, Zara, Under Armor, The Body Shop, Viator, and HP.
- Built key reports in Tableau and Power BI including recruitment lists, lead generation, revenue tracking, and ROI analysis.
- Managed daily client communication through Salesforce, successfully closing 2,000+ cases YTD.
Education
Bachelor of Arts - Public Relations & Strategic Communications
Salisbury University
Salisbury05-2021
Skills
- Analytics & Reporting
- Google Cloud Data Analytics Certified (SEO, PPC)
- Proficient in Excel, Power BI, Tableau
- Digital data analysis and reporting
- Salesforce and Outlook
- Marketing & Content Platforms
- HubSpot Certified
- Content creation and management (Canva, Figma, Descript)
- Social media management and optimization
- Campaign management across multiple platforms
- Project Management & Automation
- Zapier and Asana
- Cross-functional team coordination
- Client communication (phone, email, presentations)
Languages
English
Timeline
Marketing Manager
CLOVER GROWTH PARTNERS
08.2024 - Current
Media Account Manager
CLOVER GROWTH PARTNERS
11.2023 - 07.2024
Account Executive
AWIN GLOBAL
03.2023 - 10.2023
Campaign Assistant
AWIN GLOBAL
11.2022 - 02.2023
Bachelor of Arts - Public Relations & Strategic Communications
Salisbury University
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