Savannah Boone
Phoenix,AZ
Summary
An experienced performance marketer with financial acumen and strong organizational skills demonstrated proficiency in budget review, reporting, and research. Managed mid to enterprise-level accounts, working with high-profile clients such as adidas, TaylorMade, TOMS, Nextdoor, BarkBox, Nature Made, and Fender Guitars. Executed on over $1.2 Million in contract revenue as the contracted interim Director of Global SEO for Stripe. Expertise extended across multiple industries, including sports branding, e-commerce, international SEO, higher education, and SaaS.
Overview
8
8
years of professional experience
Work History
SENIOR PERFORMANCE ANALYST
Power Digital Marketing
04.2023 - Current
- Q1 saw 100% retention of clients, all eligible clients opted to continue partnerships.
- Restructured procedures with compliance director and evaluated organizational systems to identify issues and make data-driven recommendations for operational improvements.
- Proficient in advanced Enterprise Organic Search strategies and able to generate high-quality Organic Search audits to identify potential new business opportunities.
ACCOUNT DIRECTOR
Power Digital Marketing
04.2022 - Current
- Successfully manages $1.2+ million in client contract revenue and develops digital marketing strategies for clients at all levels, from startups to enterprise-level companies.
- Mentors managers to foster growth and enhance client-facing skills, ensuring client satisfaction.
- Fosters strong client relationships, achieving buy-in for marketing strategies and expanding/renewing client contracts based on KPIs and internal revenue benchmarks.
SENIOR ACCOUNT MANAGER
Power Digital Marketing
01.2022 - 04.2023
- Ensured overall client satisfaction, overseeing strategy, and delivering programs for assigned accounts.
- As the primary relationship owner and project manager, she defined search and performance marketing strategies, evaluated program effectiveness, and recommended improvements or additional services.
- Conducted research on emerging industry trends and mentored junior account management professionals to enhance products and services, increase company revenue, and liaised with marketing and sales teams to develop targeted campaigns.
Account Manager, Marketing
Power Digital Marketing
12.2020 - 01.2022
- Oversaw the development and implementation of marketing strategies for assigned clients.
- Served as the primary point of contact for clients and ensure client satisfaction by maintaining strong relationships and meeting their business goals.
- Managed budgets, coordinate with cross-functional teams, analyze data to evaluate program effectiveness, and make data-driven recommendations for improving results.
SENIOR SEO ASSOCIATE
09.2020 - 12.2020
- Developed and executed holistic marketing strategies, including changes to website architecture, content, and linking, to improve target keyword positions and increase search visibility and website traffic.
- Created customized marketing materials to increase product awareness and implemented strategies for events, collateral, and overall visibility efforts for the organization.
- Analyzed audience behavior data in digital channels, gathered insights, and leveraged data to improve marketing campaigns with measurable outcomes.
SEO ASSOCIATE
09.2019 - 09.2020
- Works daily to meet and exceed client business goals by providing insights on KPI performance and the digital landscape as a whole while curating a holistic SEO strategy through evergreen optimizations and data insights
- Manages over $210,000 in client contracts with the goal of hitting client business targets through continuous retention spanning over a variety of industries (Finance,
- SAAS, and E-Commerce)
- Oversees internal communication for cross-divisional teams and content development while leveraging effective delegation tactics
- Serves on the internal marketing task force to assist in digital events and thought leadership initiatives
PR & SEO MANAGER
CNG Digital
09.2018 - 09.2019
- Maintained strong client relationships by effectively communicating executive-level information and executing data-driven marketing strategies to prioritize opportunities for optimal business impact.
- Utilized critical thinking skills and analyzed data to provide insights and expertise on client industries, while leveraging multiple marketing and PR channels to effectively communicate the ROI of marketing investments.
- Developed and implemented successful PR & Organic Search campaigns that positively impacted clients' public image and reputation, resulting in increased brand awareness, engagement, and credibility.
Field Producer & Editor
Fox Sports
05.2015 - 08.2018
- Collaborated with reporter and photographer to compile videos and gather information to create balanced story.
- Owned editing process from A-Z.
- Served as liaison between newsroom and field crew to facilitate timely production communications.
- Monitored production and evaluated performance against set targets, making adjustments to areas of weakness.
- Allocated resources and managed field production to meet schedule parameters while building compelling story.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
Education
Bachelor of Science - Business Administration
University of Southern California
Los Angeles05.2018
Skills
- Critical Thinking
- Data Analysis
- Content Marketing
- Functional Testing
- Key Performance Indicators (KPIs)
- Organizational Systems
- ROI Communication
Timeline
SENIOR PERFORMANCE ANALYST
Power Digital Marketing
04.2023 - Current
ACCOUNT DIRECTOR
Power Digital Marketing
04.2022 - Current
SENIOR ACCOUNT MANAGER
Power Digital Marketing
01.2022 - 04.2023
Account Manager, Marketing
Power Digital Marketing
12.2020 - 01.2022
SENIOR SEO ASSOCIATE
09.2020 - 12.2020
SEO ASSOCIATE
09.2019 - 09.2020
PR & SEO MANAGER
CNG Digital
09.2018 - 09.2019
Field Producer & Editor
Fox Sports
05.2015 - 08.2018
Bachelor of Science - Business Administration
University of Southern California
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