SAVANNAH GRASKEY

• Lead holistic marketing and public relations strategies that have contributed to a 70% marketing-led inbound customer base and a 300% YoY growth in annual recurring revenue
• Manage a global team of 4 across 3 countries, overseeing integrated paid media, design, public relations, social media, event planning, and website development
• Play a key role in executive decision-making and lead global internal communications, including employee recognition programs
• Co-lead investor communications, aligning messaging with company objectives to secure continuous funding
• Led all website content, messaging, design, video, and webinar development

*See PreciTaste.com for recent content, writing, news articles and events

• Spearheaded public relations and influencer strategies for B2B and B2C accounts
• Built Influencer Program (across all clients) from the ground up, which ultimately accounted for 40% of total department revenue
• Led a team of 5, managing a diverse set of clients such as Louisiana Pacific (LP) Building Products, Hunt Brother's Pizza and Jack's Family Restaurants
• Developed crisis communication plans and executed media relations to elevate brand visibility and engagement

• Created public relations strategies and managed crisis communications for emerging tech consumer brands and enterprise tech clients, including WhatsApp and Yahoo

• Directed public relations, influencer, and content strategies for B2C tech startups, increasing media exposure and consumer engagement
• Built Content Creator Campaign, organizing partnerships to capture creative content for leading digital toy brand, Boogie Board, an effort that stil runs to this day

• Supported public relations and managed influencer partnerships for wellness brands such as CLIF Bar and CamelBak

• Built the department from the ground up as the first and only employee, ultimately managing a team of 4
• Led public relations and community engagement efforts for public safety and nonprofit sectors, including the Las Vegas Fire and Police Department Unions
• Developed and oversaw the execution of media strategies that successfully raised awareness of key community issues, elevating the unions and political clients through grassroots and local media efforts