Savannah Jersey
New York,NY
Summary
Visionary marketing leader with a proven ability to develop and implement strategic campaigns that drive profitability, amplify brand visibility, and deepen consumer engagement. Expertise in leveraging market insights to align client goals with consumer needs, delivering innovative solutions that yield measurable results, and foster long-term growth.
Overview
4
4
years of professional experience
Work History
Senior Production Manager
Autumn Communications
New York, NY
03.2025 - Current
- Direct creative development and production of brand experiences across the beauty, wellness, and lifestyle categories, overseeing concept ideation, design, and execution for nationwide events, influencer mailers, and product launches.
- Act as the primary liaison for multiple high-profile clients, leading cross-functional teams (PR, Creative, Talent, Logistics) to align strategy, messaging, and execution across simultaneous programs.
- Strategize, design, and manage influencer gifting campaigns from concept to post-campaign reporting—curating VIP recipient lists, creating custom experiences, and driving measurable engagement across all social platforms.
- Manage junior team members, fostering a collaborative environment that produces innovative, high-quality work under tight deadlines.
Senior Account Manager
Dentsu Creative
09.2022 - 03.2025
- Produced national experiential campaigns for Diageo, including the Super Bowl, NFL Draft Day, Houston Rodeo, HBCU celebrations, and Tales of the Cocktail—delivering culturally relevant experiences from briefing to execution.
- Oversaw production schedules and logistics planning, including vendor management and day-of-execution, to deliver high-impact consumer activations.
- Managed multimillion-dollar budgets and scopes of work (SOWs), tracking expenses, and optimizing costs to meet financial targets without compromising quality.
- Defined event timelines and deliverables, overseeing asset fabrication, event logistics, and live operations to ensure flawless execution, and consistent brand representation at every consumer touchpoint.
Account Executive
Havas Street
06.2021 - 09.2022
- Served as on-site production lead for national experiential programs, traveling cross-country to manage staffing, vendor coordination, and live execution for high-touch consumer events.
- Maintained weekly client communication to align objectives, manage timelines, and deliver activations that exceeded engagement and brand awareness goals.
- Delivered comprehensive post-event presentations with actionable insights, implementing forward-thinking marketing strategies that shape future campaign initiatives.
- Negotiated and secured event sponsorships, driving strategic partnerships that enhanced brand visibility and elevated presence at high-profile events.
Education
Bachelor of Science - Strategic Communications in Advertising
University of Colorado Boulder
Boulder, COSkills
- Budget management
- Campaign strategy
- Influencer marketing
- Problem solving
- Brand storytelling
- Project management
- Cross-functional collaboration
- Strategic execution
Timeline
Senior Production Manager
Autumn Communications
03.2025 - Current
Senior Account Manager
Dentsu Creative
09.2022 - 03.2025
Account Executive
Havas Street
06.2021 - 09.2022
Bachelor of Science - Strategic Communications in Advertising
University of Colorado Boulder
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