Summary
Overview
Work History
Education
Skills
Timeline
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Savannah Roberts

Santa Cruz,CA

Summary

Flexible and willing Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical product descriptions and on brand, eye-catching ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity development and creative problem solving.

Overview

5
5
years of professional experience

Work History

Senior Copywriter

Marine Layer
04.2021 - Current
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Developed the brand voice to meet the company's ever-changing needs.
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

Copywriter & Photo Stylist

Inside Weather
07.2019 - 04.2021
  • Visualized and executed concepts for on-brand photoshoots.
  • Sourced props, designed sets, and eventually learned to photograph photos for digital marketing use.
  • Developed a startup's brand voice from the bottom up.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.

Personal Stylist

ModCloth
07.2018 - 07.2019
  • Consulted with clients to determine style preferences and provide appropriate recommendations per their desires.
  • Produced partial or complete wardrobe collections to support individual client objectives, spanning, modification to image, altered body style, updated professional appearance or special events.
  • Coordinated shopping experiences with clients and hand-selected apparel, footwear and accessories to complement body style, fashion choice and overall appearance.
  • Provided education and guidance to clients on fashion trends and styling techniques.

Education

Visual Communications - Creative Marketing

Fashion Institute of Design & Merchandising
San Francisco, CA
03.2018

Skills

  • Diverse Audiences
  • Concept Development
  • Storytelling
  • Adaptability and Flexibility
  • Website Copy
  • Articulate Communication
  • Social Media Content Writing
  • Excellent Interpersonal Communication
  • Creative Messaging
  • Product or Services Intelligence
  • Brand Consistency

Timeline

Senior Copywriter

Marine Layer
04.2021 - Current

Copywriter & Photo Stylist

Inside Weather
07.2019 - 04.2021

Personal Stylist

ModCloth
07.2018 - 07.2019

Visual Communications - Creative Marketing

Fashion Institute of Design & Merchandising

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Savannah Roberts