Saxon Trobaugh
Los Angeles,CA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
Work History
Retail Brand Marketing Manager
Wilson Sporting Goods
07.2023 - Current
- Collaborate with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Help develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balance profit, volume and share objectives to deliver long-term growth.
- Measure marketing program effectiveness via regular monitoring of KPIs.
- Conduct market research to identify new opportunities and target markets.
- Coordinate with design and media teams to develop high-quality creative assets.
Associate Creative Producer
Nike
04.2022 - 05.2023
- Manage end-to-end production of content creation
- Support the studio with project tracking, vendor relationships, contracts and budget management
- Serve as the connection point between all internal and external teams
- Develop and maintain relationships with creative partners, photographers, and production agencies
- Ensure all final assets are delivered on time and in full.
Freelance Creative Producer
06.2021 - 04.2022
- Administrative and execution help for editorial and commercial photoshoots
- Tasks include casting assistance, location permitting, building run-of-show, coordinating craft services, and providing on-set support
- Notable clients/projects include: 'Love Stories' photographed by Cully Wright for Vogue Hong Kong, Angus Cloud cover story photographed by Cully Wright for Numero Magazine, 'Pretending' photographed by Cully Wright for Tidal Magazine, John Legend photographed by Dana Trippe for Universal Music, Lucky Daye cover story photographed by Cully Wright for Numero Magazine.
Senior Manager, Retail Brand Marketing
MedMen
05.2021 - 01.2022
- Build and leverage network of contacts to help grow proactive business opportunities and a robust pipeline
- Conceive, negotiate and launch creative, out-of-the-box, brand-elevating partnerships, including high-impact collaborations, pop-up experiences and events, select sponsorships, and in-store opportunities
- Analyze and interpret data and consumer insights to enhance sales optimization, performance, and opportunities through creative solutions with MedMen partners
- Guide and shape the consumer journey through a deep understanding of customer data and trends
- Focus KPI's: traffic, basket size, at shelf product engagement, sell-through, revenue, and partnership roadmap.
Senior Manager, Global Brand Marketing, Retail
adidas North America
07.2019 - 05.2021
- Contributed to the overall global brand campaign marketing strategy rooted in consumer insights, ensuring holistic brand messaging across all retail avenues
- Worked closely with all own retail and trade marketing teams globally to ensure campaign tactics met each individual market needs
- Partnered with internal brand creative teams to provide retail brand marketing best practices for all brand campaigns
- Worked with internal production and creative teams on the concepting, strategizing, and execution of global brand photoshoots and motion content
- Develop and execute tools for driving traffic and generating sales, in line with the business unit strategy
- Create brand extension and activation ideas which drive awareness, interest and sales
- Coordinate weekly meetings with key stakeholders and leadership teams, keeping them informed of all retail plans and executions
- Support store openings globally.
Retail Brand Marketing Manager, Originals
adidas North America
10.2016 - 07.2019
- Led the strategy and execution of the Originals retail consumer journey across 12 adidas own retail and over 15 wholesale accounts
- Contributed to the overall brand marketing strategy and retail execution of key cultural events including All-Star Weekend, Coachella, and Art Basel
- Leveraged external agency partners to brief in channel needs across all retail and wholesale accounts, including eComm and social strategy and recommendations
- Fostered strong relationship with cross-functional teams to ensure KPIs across all channels and accounts were met
- Ensured differentiation across various retail partners and channels, all while maintaining a strong adidas brand voice in all executions
- Led cross-functional teams in the opening of 2 adidas brand concept stores, 3 wholesale accounts, and 10 store-in-store executions
- Led retail photoshoots to supplement toolkits in order to maintain consistency and brand voice to prevent account POV fragmentation
- Managed project plans, budgets and calendars.
In-Store Communications Manager, DTC
adidas North America
06.2013 - 10.2016
- Oversaw the development, delivery and execution of in-store graphics in 180 adidas North America retail doors
- Adapted Global creative for use in brand concepts stores; from window campaign through in-store POS communication while considering the different hardware systems, space, markets, and consumers
- Created in-store communications packages to drive a clear consumer journey in-store, highlighting product features, and increase sell-through overall
- Partnered with merchandising, planning, and store operations to create effective campaign directives with clear execution expectations and KPIs
- Contributed to the new store opening strategy across all retail concepts
- Oversaw and managed the opening of 10 brand concept doors, 5 remodels, and 3 flagships
- Utilized the overall marketing and product strategies to manage and optimize the in-store calendar and associated budget.
Education
Bachelor of Fine Arts of Fashion Marketing with a Minor in Sustainability -
The Art Institute of Portland
Portland, OR12.2012
Skills
- Adobe Creative Suite: Photoshop, Illustrator, InDesign
- Microsoft Office: Word, PowerPoint, Excel
- Ability to forecast retail trends
- Project/Account management
- Problem solving and analytical skills
- Strong organizational skills and able to handle multiple tasks simultaneously
- Ability to thrive in a fast paced, constantly changed environment
- Visual Merchandising
- Ability to lead, manage, and motivate internal and external project teams
- Strategic Planning and Alignment
Timeline
Retail Brand Marketing Manager
Wilson Sporting Goods
07.2023 - Current
Associate Creative Producer
Nike
04.2022 - 05.2023
Freelance Creative Producer
06.2021 - 04.2022
Senior Manager, Retail Brand Marketing
MedMen
05.2021 - 01.2022
Senior Manager, Global Brand Marketing, Retail
adidas North America
07.2019 - 05.2021
Retail Brand Marketing Manager, Originals
adidas North America
10.2016 - 07.2019
In-Store Communications Manager, DTC
adidas North America
06.2013 - 10.2016
Bachelor of Fine Arts of Fashion Marketing with a Minor in Sustainability -
The Art Institute of Portland
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