Sayalee Muthe
Anaheim,CA
Summary
Dedicated and results-oriented Product Marketing Manager with over 5 years of experience across various sectors including coding, digital marketing, product marketing, engineering and sales. Experience in developing and executing global growth initiatives across diverse consumer segments. Proficient in lifecycle management, consumer behavior analysis, and developing compelling value propositions. Demonstrated success in collaborating cross-functionally to drive product adoption, increase customer loyalty, and maximize lifetime value. Possesses exceptional written and verbal communication skills, with a proven ability to translate technical capabilities into tangible benefits.
Overview
11
11
years of professional experience
10
10
Certification
6
6
Languages
Accomplishments
- Scholastic Art & Writing awarded me a Photography Silver Key .
- I was Miss Colorado State at the National American Miss in 2013.
- Increased brand awareness by 25% through the development and execution of integrated marketing campaigns across various channels.
- Achieved a 20% increase in customer retention within the first six months by implementing innovative marketing strategies to attract and retain subscribers.
- Successfully positioned and marketed 3 product lines, resulting in a measurable increase in market share and brand visibility.
- Utilized data analytics to drive decision-making and optimize marketing campaigns, leading to a 15% increase in feature adoption.
- Facilitated seamless collaboration between Product, Tech, and Marketing teams, ensuring the successful launch of new product features and initiatives.
Work History
Product Marketing Manager (Contract)
Supacolour
Corby, United Kingdom
10.2023 - 03.2024
- Executed PMM playbook to support the release of new features and drive feature adoption, resulting in a 25% increase in feature usage.
- Led the development and execution of global growth initiatives targeting diverse consumer segments for product.
- Segmented the customer base based on behavior, demographics, and preferences to tailor effective communication efforts.
- Managed lifecycle campaigns, including onboarding sequences, promotional emails, and re-engagement campaigns across multiple channels.
- Collaborated with content creators to develop compelling messaging and content that resonates with various customer segments.
- Created retention plans and programs to mitigate churn, increase customer loyalty, and maximize lifetime value.
- Authored benefits and value proposition messaging for service offerings to resonate with key customer segments.
- Collaborated with creative teams to produce sales enablement materials, including case studies, thought leadership content, and creative campaigns.
- Reviewed and steered customer external marketing plans and messaging to align with brand standards.
- Analyzed customer data and campaign performance to make data-driven decisions and continuously improve strategies.
- Conducted A/B tests to optimize messaging, content, and campaign effectiveness. Built reporting structures to share key learnings with stakeholders.
Product Marketer & Digital Marketer
Supacolor
Hawthorne, CA
10.2023 - 03.2024
- Developed and executed integrated marketing campaigns across multiple channels, increasing brand awareness and market share by 25% within the first three months.
- Implemented innovative marketing strategies to attract and retain subscribers, resulting in a 20% increase in customer retention.
- Led brand marketing initiatives for three product lines, including brand positioning, messaging, and creative development, resulting in a 30% increase in brand awareness.
- Utilized market research and data analytics to inform decision-making and optimize marketing campaigns, achieving a 15% increase in feature adoption.
- Acted as a crucial link between Product, Tech, and Marketing teams, coordinating cross- functional efforts to ensure successful product feature launches.
- Enhanced product visibility by developing and executing strategic marketing campaigns.
Email Marketer
DecoPress
Gardena, CA
10.2023 - 03.2024
- Developed and experimented with new marketing strategies for membership programs, leading to a 20% increase in email engagement.
- Continuously assessed and reported on the effectiveness of marketing campaigns, providing actionable insights to refine strategies and drive business objectives.
- Led A/B testing initiatives to optimize email marketing campaigns, resulting in a 25% increase in click-through rates.
- Implemented automated email workflows to nurture leads and drive conversions, resulting in a 30% increase in lead-to-customer conversion rates.
- Developed personalized email content based on segmentation analysis, increasing email open rates by 20%.
- Enhanced click-through rates by designing visually appealing email templates with clear callstoaction.
Field Sales Specialist & Digital Marketer
ABclonal Technologies
Los Angeles, CA
04.2023 - 10.2023
- Collaborated with cross-functional teams to execute successful marketing campaigns, resulting in a 15% increase in sales leads.
- Stayed abreast of industry trends and consumer behaviors, leveraging insights to adapt marketing approaches and maintain a competitive edge.
- Conducted in-depth market analysis to identify key target markets and develop targeted marketing strategies, resulting in a 20% increase in market share.
- Developed and delivered product training sessions for sales teams, resulting in a 25% increase in sales.
- Implemented lead scoring and qualification processes to prioritize sales efforts, resulting in a 30% increase in conversion rates.
- Developed and implemented strategic sales plans for product promotion and territory expansion.
Product Marketer & SEO Marketing Specialist
Alto Pharmacy
Irvine, CA
12.2018 - 04.2023
- Developed and executed product marketing strategies for fertility product, resulting in a 10% increase in market share.
- Conducted market research and analyzed competitor trends to identify opportunities for product differentiation and market positioning.
- Collaborated with cross-functional teams including Product Management, Design, Engineering, and Analytics to scale new features and enhance product offerings.
Utilized data and analytics to inform GTM strategy and launch marketing campaigns, optimizing performance and maximizing ROI. - Created compelling messaging and content for marketing materials, sales collateral, and online channels to drive product awareness and adoption.
Pharmacy Technician
CVS Pharmacy Health
09.2018 - 11.2020
- Assisted pharmacists in prescription processing, medication dispensing, and customer service.
- Maintained accurate patient records and inventory management for pharmaceuticals.
- Demonstrated exceptional attention to detail and organization in a fast-paced environment.
- Answered incoming phone calls and addressed questions from customers and healthcare providers.
- Calculated dosage, filled prescriptions, and prepared prescription labels with absolute accuracy.
- Solved customer problems in-person or over telephone by providing assistance with placing orders, navigating systems, and locating items.
Sales Specialist
CUTCO Cutlery
09.2016 - 08.2018
- Delivered persuasive sales presentations, consistently exceeding sales targets.
- Conducted product demonstrations and provided in-depth customer education on cutlery products.
- Managed customer relationships, ensuring satisfaction and fostering brand loyalty.
- Collaborated with a diverse team to meet and exceed sales goals.
- Analyzed market trends to adapt sales strategies for maximum effectiveness.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
Product Marketing Intern
Kumon North America, Inc.
06.2015 - 08.2016
- Conducted market research and competitive analysis to identify trends and opportunities for brand differentiation.
- Aggregated Sales Lead, Account Executive, and customer-level feedback into a unified, vertical point of view, facilitating comprehensive market analysis and strategic decision-making. Identified vertical-specific jobs-to-be-done, revenue opportunities, and priorities, contributing to the development of targeted marketing strategies tailored to specific customer segments.
- Developed business requirements for new vertical-specific solutions/products based on revenue opportunities and priorities, ensuring alignment with organizational objectives and customer needs.
- Owned stewardship of new vertical-specific solutions/products throughout the Solution Design & Development Lifecycle, ensuring seamless execution and successful implementation.
Computer Engineer Intern
DishNetwork & EchoStar L.L.C
Englewood, CO
05.2013 - 06.2015
- Developed and implemented software solutions to optimize satellite communication systems, utilizing coding languages such as Python and Java.
- Developed and implemented software solutions aimed at optimizing satellite communication systems, with a focus on enhancing data transmission speed and reliability.
- Collaborated with a team of professionals to address real-world challenges in the telecommunications industry, applying problem-solving skills and innovative thinking to improve network performance.
- Engaged directly with senior engineers to discuss and present progress on projects related to gaming data transmission and latency reduction, contributing to the development of more efficient gaming experiences.
- Participated in the entire software development lifecycle, including concept design, coding, testing, and deployment, gaining valuable hands-on experience in building scalable and robust gaming infrastructure.
- Conducted research on emerging technologies and industry trends, exploring opportunities to integrate gaming-specific features into satellite communication systems for enhanced user experience and engagement.
Education
Bachelor of Science - Biomedical Sciences
Texas A&M University - Corpus Christi
Corpus Christi, TX12.2020
Skills
- Sales Enablement
- Content Creation
- Project Management
- Market Research
- CRM Systems
- Sales Analytics
- Sales Methodologies
- Interpersonal Skills
- Sales Technology
- Collaboration
- A/B Testing
- Business-to-Business (B2B), Business-to-Consumer (B2C) & HCP,
- C#, C, net, JAVAScript
- Photoshop
- Excel and Tableau
- Microsoft Office, Microsoft Project, & Microsoft Visio
- Meta Ads
- Metics-Driven Decision Makin
- Problem-Solving Strengths
- Marketing Campaign Execution, Marketing Planning, & Marketing Strategy
Certification
- Certified Google Analytics 4 , Skillshop
- Certified Search Engine Optimization , HubSpot
- Certified Digital Marketing , HubSpot
- Certified Medical Sales , Medical Sales Certification Program- Kolby Wood
- Certified Product Marketing , Great Learner
- Certified Quality Assurance , Schoology
- Certified Scrum Product Owner , International Scrum Institute
- Certified Scrum Master , International Scrum Institute
- Certified Google Ads , Skillshop
- Licensed PTCB - Pharmacy Technician Certification Board
Languages
English
Native or Bilingual
Hindi
Full Professional
Marathi
Native or Bilingual
Spanish
Full Professional
Gujarati
Limited Working
Punjabi
Limited Working
Chinese (Mandarin)
Elementary
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