Sayani Banerjee
Marketing & Corporate Communications Specialist
Seattle,WA
Summary
Marketing & Corporate Communications professional with 6+ years of industry experience driving brand growth, executive communications, and marketing campaigns across corporate and startup ecosystems. Expertise in orchestrating multi-channel campaigns, managing digital platforms to deliver measurable outcomes and sustained social growth, cross-geography events.
Overview
6
6
years of professional experience
6
6
Certifications
Work History
Assistant Manager
Randstad
07.2022 - 06.2025
- Crafted and disseminated 100+ critical leadership communications—including CEO messages, executive appointments, policy updates, and organizational milestones
- Led multi-channel communication strategies for 4K+ employees, boosting engagement and implementing 4 company-wide satisfaction surveys to drive actionable improvements
- Generated 5M+ impressions across LinkedIn, Instagram, X, and intranet through 2,500+ impactful communication assets; partnered with 4 vendors and agencies to ensure timely project delivery, achieving significant social growth (LinkedIn: 700K+, Instagram: 4K+, X: 2.5K+, Facebook: 90K+)
- Enabled revenue growth and client wins through cross-functional collaboration across 5 business lines, launched 12 gamified internal contests with defined KPIs, driving higher participation and consistent performance
- Elevated India’s ranking to top 4 among 8 APAC markets by localizing 9 global campaigns and highlighting 3 client wins biannually as growth spotlights to global leadership.
- Boosted organic website traffic by 2% per quarter through branded campaigns integrated across social and intranet platforms, amplifying stakeholder engagement, and share of voice.
- Delivered 60+ high-impact internal events (town halls, CXO roundtables, resource launches for the events, virtual sessions) with 15K+ participants, ensuring flawless execution, and strong stakeholder satisfaction.
Marketing Manager
Galleri5
06.2021 - 02.2022
- Led end-to-end influencer operations, created monetization opportunities from nano to celebrity categories (500+), by partnering with 25+ global brands: Swisse, Mango, Nautica, Roadster, etc
- Onboarded a team of 325 content creators by analysing quantitative data of profile, qualitative data of content and behavioural data about influencer’s audience to reach brand’s positioning
- Compounded deliverables consistently by 30-50% of forecasted vision, focused on KPIs, impressions, reach, traffic and engagement
- Prepared cost break-up, allocated resources, formulated timelines, promoted brand awareness aligning with the aspirational belief of a brand while ensuring relevance and consistent engagement with the target audience
Senior Analyst
IPAC
09.2019 - 02.2021
- Digital communications lead of 12 districts across the state; built and led a network strength of 540 volunteers
- Merchandised 56% organic growth of 156 Facebook pages and 145 X handles across metrics like organic reach, engagements, CTR, and hashtag performance
- Orchestrated eight social media workshops, trained over 950 people on increasing digital footprint across social media platforms, increasing brand penetration at the grassroots level
- Strategized the digital campaign of 11 high profile accounts; increased cumulative followers count and page growth by 68%
- Core team member of launching 15 signature campaigns, received wide-scale media coverage, with a cumulative crowd turnout of over 7M+
Education
MBA - Marketing And Brand Management
Institute of Management Technology, Dubai
U.A.E. 05.2001 -
Bachelor's of Technology - Computer Science
Institute of Engineering And Management
India 05.2001 -
Certification
Claude 3.7
Timeline
Claude 3.7
09-2025
DeepSeek
09-2025
Stable Diffusion
08-2025
Communication Skills for Professionals
10-2024
Helping Employees Embrace Change
01-2024
Exceptional Leadership: Leading at a Higher Level
11-2023
Assistant Manager
Randstad
07.2022 - 06.2025
Marketing Manager
Galleri5
06.2021 - 02.2022
Senior Analyst
IPAC
09.2019 - 02.2021
MBA - Marketing And Brand Management
Institute of Management Technology, Dubai
05.2001 -
Bachelor's of Technology - Computer Science
Institute of Engineering And Management
05.2001 -
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