Scarlett Alston
Los Angeles,United States
Summary
Results-driven marketing professional with over 3 years of social media and brand development experience. Skilled in creating compelling brand voice and product descriptions that appeal to desired consumer demographics. Utilizing background in software engineering to amplify email marketing campaigns with SEO best practices, seeking digital marketing managerial or coordinator positions.
Overview
4
4
years of professional experience
Work History
Tech Consultant
Advance Solutions
07.2022 - 08.2023
- Collaborated with external teams and engineers to develop websites that focused on desired aesthetics and functionality while adhering to optimal coding standards and Agile development
- Launched internal applications that facilitated project management and communication needs with clients and continuously met supervisor and user expectations
- Tested and reviewed code to ensure proper functionality and protect against vulnerabilities and potential threats to the code environment
- Continuously researched and learned up-to-date best coding practices and standards in order to remain competitive and astute in the engineering industry.
Software Engineering Student
Thinkful
11.2021 - 04.2022
- Gained knowledge through learning best practices and developmental standards of modern software engineering
- Created and worked with peers to complete capstone projects while learning new JavaScript tools and frameworks
- Studied frontend and backend development and functionality by administering seamless integration of systems, networks, APIs, and databases
- Gained object-oriented programming skills while learning to develop, test, and debug code.
Marketing Coordinator
Kancan
11.2020 - 08.2021
- Created compelling copy for social media and website that engaged target demographic through authentic voice, modern references, and detailed descriptions that highlighted product's design, structure, texture, and fit
- Increased sales and brand awareness through influencer partnerships that included micro-influencer gifting and mega-influencer paid collaborations
- Managed all creative asset traffic and tracked demographic research to better enhance engagement of social platforms
- Developed brand's core competencies by drafting brand's vision and mission statements
- Created email blasts using Canva and Shopify email tools to promote new collections, styles, and sales.
Marketing Coordinator
AG Jeans
08.2019 - 07.2020
- Showcased marketing spend, traffic increase, and overall revenue for each month in detailed analytical reports
- Created bi-monthly reports for customer support team that analyzed customer retention and feedback which resulted in shorter call wait times and fewer customer escalations
- Efficiently sorted data dumps while using Power BI and Microsoft Excel to access demographic data used for newly implemented marketing campaigns and sales promotions
- Develop innovative marketing strategies to target specific customer segments, increase brand awareness and ROI.
Education
Bachelor of Arts - Business Administration - Marketing
California State University - San Bernardino
San Bernardino, CA03.2018
Skills
- Social Media Management
- Copywriting
- Content Creation
- Influencer Relationship Management
- SEO Practices
- Campaign Management
- Project Management
- Market Research
- Web Design
- Agile Development
- Canva
- Social Media Marketing
- Brand Development
- Google Ads
- Google Analytics
- Shopify
- Adobe Photoshop
- Adobe Lightroom
- Adobe Illustrator
- Asana
- HTML
- CSS
- JavaScript
- Performance Tracking
Timeline
Tech Consultant
Advance Solutions
07.2022 - 08.2023
Software Engineering Student
Thinkful
11.2021 - 04.2022
Marketing Coordinator
Kancan
11.2020 - 08.2021
Marketing Coordinator
AG Jeans
08.2019 - 07.2020
Bachelor of Arts - Business Administration - Marketing
California State University - San Bernardino
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