Scarlett Hoffman

• Provide strategic leadership for the meat snacks category, overseeing protein formats across branded and private label portfolios.
• Lead and develop a high-performing category management team responsible for assortment, pricing, analytics, and execution.
• Serve as the strategic category partner to high-volume retailers including Walmart, Target, National grocery, Drug, Dollar, Convenience, and Natural channel store customers.
• Deliver data-driven category insights, shelf strategies, and growth plans.
• Drive margin and market share growth through disciplined category planning, supplier negotiations, innovation execution, and proactive management of protein cost volatility.
• Lead consumer research and shopper surveys (quantitative and qualitative) to identify unmet needs, validate assortment and pricing strategies, and inform innovation, shelving, and promotional decisions across retail customers.

• Drove double-digit category growth through distribution expansion, modular optimization, and data-backed innovation recommendations.
• Lead the Walmart Category Advisor/Captain Team in supplying unbiased strategic and tactical insights and recommendations to the Walmart Merchant Team and Walmart GMM and DMMs.
• Provided superior support to Walmart merchant and cross-functional teams (including planning, replenishment, & modular development). Managed category decomposition, identified emerging brands and new item strategies, conducted competitive assessments, developed exit/markdown plans, and coordinated with Walmart Merchandising and Modular Planning teams.
• Responsible for providing Category Management analysis and reporting (trend, velocity, portfolio and marketplace gap, clustering, distribution, placement, incrementality, customized customer reports, and special project work) directly to Walmart Merchant and cross-functional teams.

2018 Walmart Top Supplier Growth Driver Award-Snacks, Beverages.

• Lead the Walmart analytical team in building strong relationships with Jack Link’s sales and Walmart merchandising teams, serving as a trusted source for category insights and growth opportunities.
• Actively lead and participated in preparation of DMM/GMM business updates, JBP and Top 10 meetings and supported the team with insights in preparation for line reviews.
• Advanced utilization of tools and insights to enable execution: Nielsen One Version of Truth, Scintilla/Retail Link POS, Panel, Shopper insights, Assortment and POG tools to deliver unique insights.
• Influenced Jack Link’s consumer and shopper research to better understand issues and opportunities to help lead in the creation of more comprehensive sales strategies.
• Analyzed competitor actions and proposed strategic solutions to address business threats and enhance competitive positioning.

• Drove double digit category growth as the sole Category Advisor for the Walmart Cook & Dine department, managing 600+ SKUs.
• I partnered daily with Walmart Merchants to implement assortment, modular, and consumer-driven growth strategies.
• Reported weekly performance and insights to Walmart senior leadership, including the Walmart Financial Planner / Sr. Product Development Director / Sr. Replenishment Manager.
• Led competitive assessments across everyday, seasonal, and holiday assortments, presenting findings to Walmart senior leadership.
• Owned all modular relays, including space-to-sales analysis, assortment rationalization, PSA drawings, and Layout Center submissions.
• Partnered with replenishment and planning teams to support inventory flow and execution.

• 2013 Progressive Grocer Category Captain of the Year – Perimeter Dairy.
• Built and led consumer and shopper insights capability for the Walmart Category Advisor team.
• Supported a $1B+ category business, delivering syndicated and shopper insights to Walmart and internal leadership.
• Led and presented quarterly Nielsen category studies incorporating quantitative and qualitative research.
• Analyzed Nielsen, Spectra, and Mintel data to guide assortment, clustering, pricing, and annual relays.
• Developed consumer profiles, demand indices, and shopper segmentation to improve category performance.