Scarlett Hutchinson
Fairfield,CT
Summary
Knowledgeable Social Media Manager with 3+ years experience in executing social media strategies across social platforms. Demonstrated time management from division 1 tennis and academic balance. Consistently exceed targets for engagement, acquisition and retention. Detail-oriented team player with strong organizational and and brand collaboration skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Brand Ambassador
Dunlop Sports
09.2023 - Current
- Increased brand awareness through social media marketing, tennis demonstrations, and interviews.
- Modeled for tennis specific brand content
- Promoted new line of products by offering tennis specific insights.
Social Media Chair
Fairfield University, Student-Athlete Advisory Committee
09.2022 - Current
- Created and managed social media campaigns on Instagram to increase brand engagement.
- Developed NCAA Diversity and Inclusion Campaigns on campus.
- Managed content calendars for the platform to establish timely and relevant posts.
Social Media Manager
Fairfield University, Stags Tennis
09.2020 - Current
- Designed engaging and visual graphic templates.
- Developed and published social media content for Instagram, Twitter, and TikTok.
- Increased customer engagement through social media.
Tennis Model
Wilson Sporting Goods
05.2023 - 05.2023
- Modeled for marketing campaigns, representing Wilson Tennis.
- Remained focused, motivated and professional throughout long shoots and events.
- Used my tennis skills to promote their products.
Graphic Designer
Fairfield Area Swim School
11.2022 - 12.2022
- Designed logo for a local business.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online advertising.
Education
Master of Science - Marketing Analytics
Fairfield University
Fairfield, CT08.2025
Bachelor of Science - Digital and Social Media Marketing
Fairfield University
05.2024
Skills
- Social Media Marketing
- SEO Optimization
- Content Development
- Promotional Campaigns
- Market Research and Analytics
- Photography and Video Editing
- Digital Media
- Sports Modeling
Certification
Google Analytics Certification, Fall 2022
- Completed simulation in digital marketing analytics and developed a successful online marketing campaign
Sports Marketing Certification, Fall 2023
- Completed simulation in design and launch a new product implementing marketing recommendations using the marketing mix
Additional Information
- Division 1 Athlete 2020-2024 (Tennis) - All MAAC First Team at No.1 Doubles 2021.
- Green Bandana Representative an Advocate – helping student athletes find resources for mental health.
- Experience working with brands for promotional posts on personal Instagram and TikTok.
Timeline
Brand Ambassador
Dunlop Sports
09.2023 - Current
Tennis Model
Wilson Sporting Goods
05.2023 - 05.2023
Graphic Designer
Fairfield Area Swim School
11.2022 - 12.2022
Social Media Chair
Fairfield University, Student-Athlete Advisory Committee
09.2022 - Current
Social Media Manager
Fairfield University, Stags Tennis
09.2020 - Current
Master of Science - Marketing Analytics
Fairfield University
Bachelor of Science - Digital and Social Media Marketing
Fairfield University
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