Scarlett Hutchinson
Digital Marketer
Bridgeport,Connecticut
Summary
Driven marketing professional with a proven track record at Fairfield University, enhancing brand engagement through innovative social media campaigns and content development. Excelled in SEO optimization and video editing, significantly increasing customer interaction. Skilled in both strategic market research and creative content creation, demonstrating exceptional analytical and artistic abilities. With 4+ years experience working in the social media and marketing landscape.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Graduate Assistant, Marketing & Communications
Fairfield University
Fairfield, CT
09.2024 - Current
- Create content for university TikTok, Instagram, Facebook, X, and LinkedIn.
- Spearheaded caption creation for Fairfield News.
- Successfully edit together clips on CapCut, iMovie, and design graphics on Canva.
Communications Manager, Social Media Strategy
Business Excellence Solutions
Espoo, Finland
05.2024 - Current
- Designing and developing social media channels: personal website, LinkedIn, YouTube, and Amazon online bookstore.
- Facilitated internal communications to improve employee engagement and promote a cohesive corporate culture.
- Directed activities of external agencies, establishments or departments.
Social Media Chair
Fairfield University, Student-Athlete Advisory Committee
Fairfield, CT
09.2022 - 05.2024
- Created and managed social media campaigns on Instagram to increase brand engagement.
- Developed NCAA Diversity and Inclusion Campaigns on campus.
- Managed content calendars for the platform to establish timely and relevant posts.
Social Media Manager
Fairfield University, Stags Tennis
Fairfield, CT
09.2020 - 05.2024
- Designed engaging and visual graphic templates.
- Developed and published social media content for Instagram, Twitter, and TikTok.
- Increased customer engagement through social media.
Education
Master of Science - Marketing Analytics And Strategy
Fairfield University
Fairfield, CT05-2025
Bachelor of Science - Digital And Social Media Marketing
Fairfield University
Fairfield, CT05.2024
Skills
- Social Media Marketing
- SEO Optimization
- Content Development
- Promotional Campaigns
- Market Research and Analytics
- Photography and Video Editing
Certification
Google Analytics Certification, Fall 2024
- Completed simulation in digital marketing analytics and developed a successful online marketing campaign
Sports Marketing Certification, Fall 2023
- Completed simulation in design and launch a new product implementing marketing recommendations using the marketing mix
Additional Information
- Division 1 Athlete 2020-2024 (Tennis) - All MAAC First Team at No.1 Doubles 2021.
- Green Bandana Representative an Advocate – helping student athletes find resources for mental health.
- Experience working with brands for promotional posts on personal Instagram and TikTok.
Timeline
Graduate Assistant, Marketing & Communications
Fairfield University
09.2024 - Current
Communications Manager, Social Media Strategy
Business Excellence Solutions
05.2024 - Current
Social Media Chair
Fairfield University, Student-Athlete Advisory Committee
09.2022 - 05.2024
Social Media Manager
Fairfield University, Stags Tennis
09.2020 - 05.2024
Google Analytics Certification, Fall 2024
- Completed simulation in digital marketing analytics and developed a successful online marketing campaign
Sports Marketing Certification, Fall 2023
- Completed simulation in design and launch a new product implementing marketing recommendations using the marketing mix
Master of Science - Marketing Analytics And Strategy
Fairfield University
Bachelor of Science - Digital And Social Media Marketing
Fairfield University
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