Schnyder Rosier
West Palm Beach
Summary
Results-driven marketing professional with a strong background in sports, business, and digital marketing. Passionate about creating innovative campaigns, driving brand engagement, and developing strategic initiatives to enhance growth. Seeking to leverage creativity, analytical skills, and industry experience to contribute to a dynamic marketing team.
Overview
8
8
years of professional experience
Work History
Associate Director of Marketing, Athletics
Florida Atlantic University
Boca Raton
07.2024 - Current
- Serve as Game Day Director for football and men’s basketball, while developing and executing ticketing strategies and overseeing comprehensive marketing plans for all 19 NCAA Division I sports.
- Led marketing efforts that resulted in breaking the single-game attendance record for women’s basketball and sellout season tickets for men’s basketball
- Increased baseball revenue by 36% through strategic marketing and fan engagement initiatives
- Serves as the lead for community engagement relations, fostering partnerships and expanding outreach as the athletic department’s liaison
- Manages a team of 25 student interns and 3 full-time employees, overseeing operations and professional development
- Develops and implements marketing strategies to enhance fan experience, increase attendance, and drive revenue
Assistant Director of Marketing, Athletics
Florida Atlantic University
Boca Raton
08.2023 - 07.2024
- In the 2023-24 season, we generated a record-breaking $23 million in revenue, including over $5.1 million from football and $2.5 million from men’s basketball with digital marketing, ticket sales, and data-driven email marketing efforts
- Collaborated with university leadership, external partners, and media outlets to maximize exposure and marketing effectiveness
- Serves as the lead for community engagement relations, fostering partnerships and expanding outreach
- Oversaw game-day promotions, fan engagement initiatives, and in-game entertainment to enhance the overall experience
- Coordinated with external athletics staff to ensure consistent branding and messaging across all platforms
Graduate Assistant for Marketing
Lander University
Greenwood
08.2021 - 05.2023
- Develop and execute marketing and promotional plans for assigned sports, with a focus of increasing attendance and generating revenue
- Enhance the in-venue and fan experience for assigned sports through in-game promotions
- Partner with athletic communications, ticketing, development, and other campus partners to execute marketing and promotion plans
- Coordinate event logistics for assigned home games and special events
- Assist with community relations initiatives such as youth team sports to enhance the Lander Athletics brand in the community
Football Equipment Manager
Florida Atlantic University
Boca Raton
02.2019 - 07.2021
- Set up drills before practice for position group (defensive backs and safeties)
- Monitor daily maintenance of equipment, which includes laundry, repair, and general upkeep of equipment
- Prepares equipment for distribution by stamping names or numbers on equipment to track it
- Worked under staff of head coaches Lane Kiffin and Willie Taggert
Magnolia Sales Associate
Best Buy
Wellington
08.2017 - 07.2021
- Provide specialized sales training on premium products
- Responsible for growing sales while maintaining strict service quality standards
- Obtain weekly and monthly sales goals
Education
Master’s Degree - Business Administration
Lander University
Greenwood, SC12.2023
Bachelor’s Degree - Marketing, Economics
Florida Atlantic University
Boca Raton, FL12.2020
Associate Degree -
Palm Beach State College
Lake Worth, FL12.2018
Skills
- Effective Communication
- Interpersonal Skills
- Teamwork
- Adobe Photoshop Skills
- BlueFrame Production Truck
- Ticketmaster
- Multitasking
- Detail-Oriented
- Customer Service
- Microsoft Office Expert (Excel, Word, Powerpoint)
- Daktronics
- Strategic planning
- Content creation
- Product management
- Community outreach
Timeline
Associate Director of Marketing, Athletics
Florida Atlantic University
07.2024 - Current
Assistant Director of Marketing, Athletics
Florida Atlantic University
08.2023 - 07.2024
Graduate Assistant for Marketing
Lander University
08.2021 - 05.2023
Football Equipment Manager
Florida Atlantic University
02.2019 - 07.2021
Magnolia Sales Associate
Best Buy
08.2017 - 07.2021
Master’s Degree - Business Administration
Lander University
Bachelor’s Degree - Marketing, Economics
Florida Atlantic University
Associate Degree -
Palm Beach State College
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