Scott Baker
Flower Mound,TX
Summary
Performance-driven manager with a proven track record of surpassing sales objectives. Utilizes strategic and analytical problem-solving skills to guide customers and employees towards achieving profit targets. Skilled team leader with a talent for talent acquisition, development, and motivation, as well as cross-functional collaboration and fiscal oversight in the Consumer-Packaged Goods, retail, and food broker industries. Exceptional at building and nurturing key business relationships.
Overview
30
30
years of professional experience
Work History
Regional Sales Manager
Accolade, Tropicana, Binney & Smith, Beecham
Vice President of Sales
Lakeview Farms
Dallas, TX
07.2020 - 08.2024
- Exceeded revenue and profit targets for four consecutive years by expertly coaching, developing, and mentoring high-performing sales teams.
- Increased profitability by raising EBITDA from 2.6% to 14% in just 24 months.
- Doubled company valuation in just two years, surpassing industry-wide inflation and rising prices.
- Executed price increases without revenue decline by securing new distribution, with no new product innovation.
- Directed account management activities for increasing sales volume in existing accounts while also identifying opportunities to establish relationships with new key accounts. Boosted the company's annual growth rate by 15% consecutively over a period of five years within the untapped market segment. Secured deals with major retail partners such as Kroger, Albertsons,H.E.B., Trader Joe's ,Whole Foods ,Target.
- Achieved milestone by bringing on board Senor Rico, a legacy brand of 35 years, expanding its reach through collaborative efforts with Kroger and Albertsons.
- Executed a three-year strategic plan that resulted in $20m of incremental revenue by implementing category management and shopper insights fact-based selling strategies.
- Implemented a data-driven S&OP estimating system with 97% accuracy through cross-functional collaboration.
- Played an instrumental role in achieving the completion of three acquisitions within five years.
- Achieved consistent year-over-year revenue growth of 10% by collaborating with various departments to integrate all aspects of the businesses with the parent company and consolidate 22 brands into 9.
- Fostered robust professional relationships with essential clients to propel long-term business growth.
- Implemented strategic positioning of the business to forecast growth from $20 million to $50 million in 3 years, aiming for a revenue projection of $100 million in five years.
Director of Sales
Lakeview Farms
Dallas, Texas
08.2010 - 07.2020
- Experienced exceptional growth with sales skyrocketing from $2m to $30m across a wide geographical area.
- Boosted revenue by providing effective sales leadership to team of 38 brokers.
- Achieved sales growth and increased profits by leading the team of sales directors for 7 years.
- Successfully integrated three company acquisitions into our current business.
- Secured new business in previously untapped categories by cultivating relationships with key accounts like Albertsons, HEB, and Whole Foods.
- Maximized broker network performance while reducing complexity through continuous upgrades
- Collaborated with CEO leadership team to achieve cross-functional growth in Sales, Marketing, Product Development and Customer Service.
- Analyzed customer performance resulting in a margin increase from 5% to 9.6% and boosted revenue.
- Implemented unique Private Label Programs for major supermarket chains such as Albertsons, HEB, and Whole Foods.
Vice President of Strategy Partnership
Envision
10.2024 - Current
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Owner Real Estate Business
Self Employed
Dallas, Texas
05.2005 - 08.2010
- Achieved a yearly growth in sales commission of 12-15%.
Guided clients with advice on optimal real estate decisions and investments.
Assessed local housing market trends to pinpoint new opportunities, focusing on Short Sales.
Brokered deals with buyers, sellers, landlords, and tenants to secure advantageous agreements.
Performed market analysis to set competitive property prices.
Developed strong client relationships, establishing trust to encourage loyalty and sustained business engagements.
Assisted investors and direct buyers in making informed decisions with pertinent information.
Provided insights on profit maximization strategies, including the postponement of maintenance and repairs.
Navigated real estate negotiations to protect client interests and secure beneficial outcomes.
Sales Manager /Co-Owner
Phillips Sales
Dallas, TX
05.1995 - 08.2005
- I developed and managed a regional office for a manufacturer's representative organization, specializing in video game hardware and software, which contributed to 75% of the company's revenue.
- Established enduring relationships with leading industry clients such as Wal-Mart, GameStop, and Blockbuster, fostering new avenues for revenue growth.
- Provided training and mentorship to the sales team, achieving zero turnover.
- Cultivated robust business relationships at all client levels, which were instrumental in driving sales growth to $300 million.
- The company doubled its sales each year for the first five years, solidifying its reputation as an industry leader.
- Accounted for 30% of Sony Interactive Entertainment's total business.
- Represents the largest single game franchise in the industry, Grand Theft Auto.
Education
BBA - Business Management
Boise State University
Skills
- Cultural Awareness
- Team Leadership Skills
- Mentoring Strategic Relationship
- Identify Strategic Opportunities
- Coaching and Mentoring
- Influenced Strategies to Drive Revenue, Profits and Support
- Cross Functional Alignment and Collaboration
- Team building
- Excellent Interpersonal Skills to Built and Maintain Teams
Objective
Eager to contribute and add value to a dynamic team and support the organizational goals. Collaborate and mentor with customers and within the organization. Execute strong strategic thinking and problem solving to grow revenue and profits.
Education and Training
other
Timeline
Vice President of Strategy Partnership
Envision
10.2024 - Current
Vice President of Sales
Lakeview Farms
07.2020 - 08.2024
Director of Sales
Lakeview Farms
08.2010 - 07.2020
Owner Real Estate Business
Self Employed
05.2005 - 08.2010
Sales Manager /Co-Owner
Phillips Sales
05.1995 - 08.2005
BBA - Business Management
Boise State University
Regional Sales Manager
Accolade, Tropicana, Binney & Smith, Beecham
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