SCOTT BUNDA
Vancouver,WA
Summary
Experienced sales leader with a successful track record of building and leading Sales Development teams that drive pipeline growth and surpass revenue targets. Skilled in strategizing for inbound and outbound prospecting, using AI technology and modern tools for performance optimization. Proficient in recruiting, training, and enabling teams to achieve pipeline goals consistently. Capable of analyzing market trends, understanding customer needs, and working collaboratively to create effective sales strategies. Committed to operational efficiency, ongoing improvement, and mentoring for team success.
Overview
17
17
years of professional experience
Work History
Director, Sales Development
FiscalNote
10.2022 - Current
- Lead full Global Sales Development function for SAAS Intelligence growth company (65 SDRs, 5 SDMs)
- Group supported business across multiple segments -Enterprise, Strategic Accounts, Mid-Market, SMB, Public Sector (Fed/SLED), Community, ESG
- Expanded global support with EU based SDR teams
- Launched new Inbound function to manage high volume of MQLs (Increased marketing SLAs around conversion rates and speed to lead metrics)
- Built out new structure, quota and compensation plans
- Implemented new performance management, early career pathing programs, and messaging framework
- Drove AI adoption (ChatGPT, Jasper, Bing Chat, Google Bard)
Sr. Director, Inside Sales & Lead Development
Vacasa
07.2020 - 07.2022
- Scaled inside sales group to 160 SEs, 140 SDRs (Inbound/Outbound), 31 managers, 4 directors.
- Increased SQL production to 43,000 in 2021 (on pace for 80,000 in 2022)
- Redesigned and relaunched new sales playbook 2.0
- Selected to participate in our Sales/Ops taskforce
- Played key role in upgrading our sales tech stack (Salesforce, Gong, Salesloft, Twilio Flex, Prospect database, SMS, Chat)
Director, Sales Development
Vacasa
12.2019 - 06.2020
- Scaled SQL production from 12,000 to 18,000 qualified appointments
- Drove specialization and standardization across both SDR functions
- Collaborated with marketing and analytics teams to increase targeted MQLs and generate targeted outbound campaign lists
Director, Inside Sales
Vacasa
11.2017 - 12.2019
- Expanded inside sales core function from 5 SDRs, 6 BDRs to 35 SDRs, 40 BDRs
- Developed companies first official sales playbook
- Redesigned compensation programs for multiple functions
- Implemented improvements in reporting for both inside and field sales teams (pipeline, dashboards, trackers)
Director, Inside Sales
FMT Solutions
07.2017 - 11.2017
- Leading and expanding both advisor recruitment and account management teams
- Expanded sales group from 6 to 10 sellers.
- Introduction of new go to market strategy and sales process.
- Implementation of new compensation structure.
Director, Inside Sales - Sales Development
Yahoo!
04.2016 - 06.2017
- Rebuilt new business Acquisition/Sales Development engine. Expanded team from 3-13 all-bound sales AEs, responsible for expanding Yahoo's Mid-Market advertiser base, engaging new prospects willing to spend $10k/month and up.
- Collaborated closely with our B2B marketing team to maximize all demand generation activities.
- Drove optimization and automation of our group's workflow and sales tech stack.
- Sales team delivered over 400+ new clients delivering $7MM in brand new revenue.
Sr Manager - Mid Market Sales
Yahoo!
04.2012 - 03.2016
- Managed Mid-Market vertical team (Education/Online Services) driving in $63MM in ad revenue in 2015. #1 in total revenue amongst all Mid-Market Sales teams.
- 55% YoY growth from 2014 to 2015.
Manager - Acquisition Sales
Yahoo!
09.2007 - 03.2012
- Led the development and management of a 40-person outbound sales team specializing in acquiring medium to large tier advertisers, including major brands and agencies
- Established and implemented an acquisition growth sales team targeting mid-tier market for Search and Display ad products.
- Recruited, hired, and managed 3 teams in separate locations (Hillsboro, OR, Omaha, NE, and Burbank, CA).
- Successfully increased revenue from $14MM in Year 1 to $74MM in Year 2 and $120MM in Year 3.
- Played a key role in driving business intelligence initiatives throughout the Mid-Market sales sector.
Education
BA - Marketing
Concordia University
Portland, ORTimeline
Director, Sales Development
FiscalNote
10.2022 - Current
Sr. Director, Inside Sales & Lead Development
Vacasa
07.2020 - 07.2022
Director, Sales Development
Vacasa
12.2019 - 06.2020
Director, Inside Sales
Vacasa
11.2017 - 12.2019
Director, Inside Sales
FMT Solutions
07.2017 - 11.2017
Director, Inside Sales - Sales Development
Yahoo!
04.2016 - 06.2017
Sr Manager - Mid Market Sales
Yahoo!
04.2012 - 03.2016
Manager - Acquisition Sales
Yahoo!
09.2007 - 03.2012
BA - Marketing
Concordia University