Scott Burton
Louisville,KY
Summary
Experienced Sales & Marketing Professional. MBA from the University of Dayton. With 8+ years in the electrical distribution industry. My focus, determination to succeed, and dedication to my career are what drives me every day.
From the face to face counter sales to Vice President of Sales & Marketing and everything in between. Inside Sales, Project Management, Outside Sales, Digital Commerce, Director of Business Development and currently General Manager. I’ve succeeded at them all. Reason being, the number one topic that always comes up when my name is brought into the conversation is Customer Service. I am a firm believer that outstanding customer service is the most vital aspect of any business. I take pride in knowing that my customers always say that I am second to none when it comes to that topic.
Also, I am a firm believer that if you want to be the best, you have to do what everyone else that is successful in life is doing as well as what they are not willing to do.
Overview
8
8
years of professional experience
Work History
General Manager
RICHARDS ELECTRIC SUPPLY
Elizabethtown, KY
08.2022 - Current
- Marketing & Advertising
- Business Development
- Business Management
- Business Administration
- Operations
- Digital Commerce
- Design Build
- Industry knowledge
- Networking
- CRM
- Customer Service
- Digital Growth
- Electrical Gear Specialist
- Management of Sales Team
- Industrial Sales
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Managed budget implementations, employee evaluations, and contract details.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Trained and guided team members to maintain high productivity and performance metrics.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Vice President of Sales and Marketing
Louisville Winlectric
12.2017 - 08.2022
- Vice President of Sales & Marketing.
- Managed Sales Team consisting of 22 salespeople
- Building & maintaining relationships with clients
- Overseeing sales operations
- Sales Forecasting
- Outside Sales
- B2B sales
- Marketing & Advertising
- Networking
- Operations Management
- Provided leadership to projects and sales staff in order to grow customer base
- Digital Sales & Marketing
- Conducted company meetings
- Developed quarterly and annual plans for the branches budgets
- Analyzed & Forecasted P&L trends
- Purchasing agent
- Managed and maintained Vendor relationships
- Developed profitable sales team
- Developed a strong culture that made my employees enjoy waking up and coming to work every day
- Performance reviews
- Managed inventory
- Managed team members time and payroll
- Drove company branding efforts to increase market presence and brand recognition.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Developed overall marketing strategy and support implementation across departments.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Implemented data-driven decision-making processes to optimize sales performance and drive results.
- Developed innovative marketing campaigns that resulted in significant increases in brand awareness.
- Aligned sales objectives with corporate goals, ensuring that targets were met or exceeded on an annual basis.
- Championed the adoption of CRM systems, improving lead management and increasing overall productivity levels within the department.
- Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
- Increased revenue by developing and implementing comprehensive sales and marketing strategies.
- Led a team of sales and marketing professionals to achieve consistent growth in market share.
- Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.
- Cultivated strong relationships with key industry partners, enhancing brand visibility and credibility.
- Enhanced customer retention rates by providing exceptional service and support throughout the entire sales process.
- Analyzed market trends to identify new business opportunities and areas for expansion.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Drove sales by developing multi-million dollar contract sales.
- Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
Education
Master of Business Administration - Management
University of Dayton
Dayton, OH04.2024
Bachelor of Communications - Communications
Western Kentucky University
Bowling Green, KY05-2007
Skills
- Business Development (8 years)
- Business Management (8 years)
- B2B Sales (8 years)
- Relationship Management (8 years)
- Project Management (8 years)
- Strategic Planning (8 years)
- Marketing (8 years)
- Sales Management (8 years)
- Digital Marketing (6 years)
- Market Analysis (8 years)
- Business Analysis (7 years)
- Fundraising (5 years)
- Account Management (8 years)
- Contract Negotiation (8 years)
- Customer Relationship Management (8 years)
- Operations Management (6 years)
- Outside Sales (8 years)
- Lighting Design (8 years)
- Lighting sales (8 years)
- Inside sales (5 years)
- Leadership (8 years)
- Budgeting (6 years)
- Customer service (8 years)
- Purchasing (6 years)
- Sales strategy (8 years)
- Team development (8 years)
- Leadership and team building (8 years)
- Facility management (7 Years)
Timeline
General Manager
RICHARDS ELECTRIC SUPPLY
08.2022 - Current
Vice President of Sales and Marketing
Louisville Winlectric
12.2017 - 08.2022
Master of Business Administration - Management
University of Dayton
Bachelor of Communications - Communications
Western Kentucky University
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