Scott Coelln

Hotel Sales Manager

Colonial Williamsburg Company

05.1994 - 07.2017

Utilized revenue management techniques to negotiate room rates and function space commitments to enhance hotel's financial performance.
Attended and participated in conferences and trade shows to generate new leads, network and drive business.
Created hotel awareness through social media campaigns.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Managed accounts to retain existing relationships and grow share of business.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Organized promotional events and interacted with community to increase sales volume.
Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Created and implemented new business opportunities by utilizing strategic networking strategies.
Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
Monitored sales team performance, analyzed sales data and reported information to area managers.
Maintained up-to-date knowledge of competitor products and pricing in market served.
Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
Prepared and implemented strategic growth plans for territory based on company goals and expectations.
Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
Developed and executed sales presentations as well as both internal and external product training workshops.
Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
Prepared sales presentations for clients showing success and credibility of Hotel Amenities.
Communicated product quality and market comparisons by creating sales presentations.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Owned all aspects of sales planning, development, and team and account management for central [Type] territory.
Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
Held one-on-one meetings with General Manager to identify selling hurdles and offered insight into best remedy.
Identified opportunities and cultivated new business through 50 new cold calls per week.