Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Awards
Timeline
Generic

Scott Coleman

Trenton,MI

Summary

Dynamic and results-oriented golf operations executive with over 23 years of leadership at elite private clubs. Expert in managing high-volume operations, developing award-winning youth caddie programs, and leading large, multigenerational teams with a focus on excellence and service. Proven ability to implement technology-driven solutions, collaborate on strategic budgets, and elevate member engagement through curated programming and superior experiences. Recognized for operational innovation, mentorship, and contributions to industry standards. Well-positioned for expanded leadership with a track record of aligning daily operations to long-term strategic goals.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Director of Golf Services

Red Run Golf Club
06.2021 - Current

• Lead all aspects of outside golf operations, supporting over 28,000 annual rounds at a premier private facility.

• Co-develop and manage a $350,000 operating budget, contributing to $12M in total club revenue.

• Direct a 200+ person team, optimizing staffing, scheduling, and service delivery.

• Revitalized the youth caddie program with structured mentorship and training.

• Spearheaded transition to lithium E-Z-GO golf cars and implemented GPS geofencing.

• Implemented digital platforms for tee times, billing, and caddie scheduling, improving efficiency by 25%.

• Supported strategic club initiatives and collaborated cross-departmentally.

Golf Services Manager

Birmingham Country Club
02.2013 - 06.2021

• Managed day-to-day operations for over 25,000 rounds annually.

• Supervised and trained a seasonal team of over 200 staff.

•Manage all golf club repair, grip installation and grip inventory.

• Revamped youth caddie program by introducing structured mentorship and comprehensive training,

• Directed golf car maintenance across a 78-vehicle E-Z-GO RXV Elite fleet.

• Led golf club repair operations and inventory control.

• Applied GPS-based fleet management systems to preserve course integrity.


Golf Services Manager

Western Golf and Country Club
10.2004 - 01.2013

• Managed daily operations for 18,000 annual rounds.

• Manage all golf club repair, grip installation and grip inventory.

• Revitalized the youth caddie program with structured mentorship and training.

• Revitalized the youth caddie program with structured mentorship and training.

• Advised Board of Directors in purchasing expiring lease of 75 golf cars and introduced a comprehensive year-end golf car maintenance program, generating $250,000 in savings over 5 years.

• Identified and executed opportunity to sell existing golf car fleet and upgrade to models 10 years newer—achieving enhanced quality at a cost lower than a new lease.

Education

Business Administration

Henry Ford College
Dearborn, MI

Professional Golf Management

PGA, PGM Associate Program
04-2028

Skills

  • Team Leadership & Development
  • Operational Strategy
  • Youth Caddie Leadership
  • Technology Integration
  • Cross-Functional Collaboration
  • Recognized Excellence

Accomplishments

Founder – Michigan Golf Services Managers & PGA Professionals Collaboration Group

Featured in Michigan Golf Links Magazine for family contribution to golf operations and caddie programs for private clubs in Metro Detroit.

Certification

Certified Product Specialist – Srixon / Cleveland / XXIO / Never Compromise

Textron E-Z-GO RXV Elite Service Certification

Awards

2018 BoardRoom Magazine Distinguished Leadership Award

2010 Employee of the Year – Outstanding Customer Service


Timeline

Director of Golf Services

Red Run Golf Club
06.2021 - Current

Golf Services Manager

Birmingham Country Club
02.2013 - 06.2021

Golf Services Manager

Western Golf and Country Club
10.2004 - 01.2013

Business Administration

Henry Ford College

Professional Golf Management

PGA, PGM Associate Program