Scott Crouch
Tampa,FL
Summary
Accomplished strategist with extensive experience in driving revenue growth, cultivating business opportunities, and leading high-performance teams. Proven success in redesigning and executing business strategies to improve market penetration, product awareness, and profitability. Skilled in managing cross-functional teams, building client relationships, and optimizing sales performance in both B2B and B2C markets.
Overview
32
32
years of professional experience
Work History
National Sales Director
Frontier
12.2024 - 04.2025
- Oversaw all national sales operations, developing high-level strategies for revenue generation across multiple regions and product lines.
- Worked closely with senior leadership to align sales initiatives with corporate goals and executed national sales campaigns that drove significant growth in both new business and existing client retention.
- Managed a large team of regional sales directors and account managers, ensuring high performance and accountability across all territories.
- Utilized data analytics and performance metrics to continuously improve sales effectiveness, focusing on both short-term wins and long-term sustainable growth.
Senior Sales Director / Channel Chief
Frontier
03.2024 - 12.2024
- Directed the strategic development and execution of Frontier's national channel sales initiatives, focusing on scaling relationships with key partners and driving new revenue opportunities.
- Spearheaded a nationwide channel strategy to enhance sales reach and partner engagement across multiple verticals, growing partner-driven revenues.
- Led a team of senior channel managers, providing mentorship and guidance to expand channel capabilities and accelerate sales velocity.
- Built and optimized processes for partner recruitment, onboarding, and training, driving partner satisfaction and ensuring alignment with corporate objectives.
- 18% growth year over year.
Interim Enterprise Vice President of Sales, East Region
Frontier
11.2022 - 05.2023
- Developed and executed sales strategies, processes, and operational plans to drive regional revenue growth.
- Implemented sales tools, goal-setting frameworks, and performance monitoring systems.
- Led competitive market analysis to identify new opportunities and refine customer retention strategies.
- Achieved 11% YOY growth by optimizing sales processes and aligning teams with organizational goals.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Director of Sales, Enterprise Business
Frontier
07.2019 - 05.2023
- Spearheaded new business development, client engagement, and lead conversion across enterprise customer segments.
- Built and led a sales team of 21+ account executives, focusing on B2B sales in managed IT, cloud, and technical solutions.
- Reduced turnover and improved team performance through revamped compensation packages and sales contests.
- Led teams to achieve President’s Club honors in 2021,2022, and 2023 by surpassing sales targets and driving growth across regions.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Client Development Consultant
Thomson Reuters
10.2018 - 07.2019
- Drove new business development and pipeline management across Central Florida’s legal market.
- Generated sales by creating brand awareness in partnership with FindLaw and exceeded 118% of renewal quota.
- Achieved 104% of sales quota in 2018, surpassing expectations for new business acquisition.
Regional Sales Manager
Prosource
05.2016 - 10.2018
- Managed new business development for a diverse portfolio, including IT services, cybersecurity, and business continuity solutions.
- Successfully generated $620K in new business and grew sales by 118% in 2017 through targeted consultative selling and relationship management.
- Awarded Prosource Leadership Award in 2017 for outstanding sales performance.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Vice President of Sales
Alpha Technologies
08.2011 - 05.2016
- Directed sales operations for a Cisco Premier Partner, specializing in data centers, cloud, cybersecurity, and managed services.
- Led sales teams to exceed targets year-over-year, achieving 128% of target in 2014 and consistently surpassing revenue goals.
- Developed strong relationships with key partners and drove market growth through channel sales models.
Regional Sales Manager
Nationwide Insurance
10.2002 - 07.2011
- Managed a team of 52 agents across 74 locations, generating over $100M in annual revenue.
- Achieved President’s Conference recognition in2008, 2009 and 2010 (Ranked #2 nationally).
- Developed and negotiated succession plans, collaborating with legal and management teams for seamless transitions.
Vice President of Sales
Black Box Network Services
07.1999 - 09.2002
- Increased sales revenue by developing and implementing innovative sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
Market Sales Manager
AT&T Wireless
02.1993 - 06.1999
- Consistently ranked in President’s Club for four consecutive years (1995–1998).
- Analyzed market trends to identify new business opportunities and expand client base.
- Conducted regular sales training sessions to enhance team skills and overall performance.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
Education
Bachelor of Arts - Business Management
Marshall University
Huntington, WV08.2002
Skills
- Skilled in managing CRM systems
- Proficient in Microsoft Office Suite
Key Competencies
- Sales Leadership & Strategy
- Partnership Development & Engagement
- Team Building & Mentorship
- New Business Development
- Market Analysis & Forecasting
- Pipeline & Account Management
- P&L Responsibility
- Risk & Process Management
- Sales & Marketing Alignment
- Contract Negotiations
- CRM Systems & Tools
Career Highlights
- Led 52+ agents & 200+ associates across 74 locations, surpassing $100M in annual revenue.
- Achieved record-breaking growth with double-digit sales increases in 1998–2016.
- Re-engineered market strategies, boosting sales by 25%.
- Twelve-time President’s Club honoree with multiple Leadership Awards and sales accolades.
Timeline
National Sales Director
Frontier
12.2024 - 04.2025
Senior Sales Director / Channel Chief
Frontier
03.2024 - 12.2024
Interim Enterprise Vice President of Sales, East Region
Frontier
11.2022 - 05.2023
Director of Sales, Enterprise Business
Frontier
07.2019 - 05.2023
Client Development Consultant
Thomson Reuters
10.2018 - 07.2019
Regional Sales Manager
Prosource
05.2016 - 10.2018
Vice President of Sales
Alpha Technologies
08.2011 - 05.2016
Regional Sales Manager
Nationwide Insurance
10.2002 - 07.2011
Vice President of Sales
Black Box Network Services
07.1999 - 09.2002
Market Sales Manager
AT&T Wireless
02.1993 - 06.1999
Bachelor of Arts - Business Management
Marshall University
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