Summary
Overview
Work History
Education
Timeline
Manager

Scott Donovan

Marketer
West Caldwell,NJ

Summary

Forward-thinking marketing professional with a proven track record supporting clients through cost-effective, results-driven campaigns, successfully launching new products, and developing impactful messaging. Experienced in leading cross-functional teams, developing compelling collateral, and making strategic adjustments for consistently impactful initiatives. Recognized for leveraging market insights to optimize campaign performance. Bringing over 20 years of experience elevating brands and driving measurable success in collaborative, innovative environments.

Overview

23
23
years of professional experience

Work History

Marketing Consultant

Lucky Nickel Marketing, LLC
West Caldwell, NJ
05.2023 - Current
  • Versatile marketing consultant offering comprehensive services, including messaging, go-to-market strategy, product launch, customer communication and programs to support customer feedback and advocacy.
  • Currently managing marketing for a small client portfolio, developing tailored strategies to meet unique needs.
  • Consistently surpassing project deadlines, upholding a 94% on-time delivery rate for client projects.

Customer Marketing Manager

PandoLogic
West Caldwell, NJ
12.2021 - 09.2023
  • Created a customer advocacy strategy to disseminate the brand’s message through trusted voices, resulted in an 80% increase in customer participation in references, case studies, and numerous types of speaking engagements.
  • Led the creation of a comprehensive customer feedback program to gain insights, meet customer expectations, foster loyalty, and remain competitive in the market.
  • Executed and managed targeted email campaigns, elevating customer engagement by 35% and cultivating relationships for enhanced product adoption and upsell opportunities.

Marketing Consultant

PandoLogic
West Caldwell, NJ
10.2020 - 12.2021
  • Led and managed key functions, overseeing the Product Marketing, Sales Enablement, Competitive Intelligence and Customer Marketing functions with strategic expertise.
  • Empowered Sales teams with essential knowledge, support, and resources, resulting in a notable 25% increase in sales performance.
  • Provided actionable insights and valuable tools, such as messaging frameworks, competitive battle cards and Sell Sheets, resulting in a 30% improvement in win rates against competitors.

Product Marketing Manager

ADP
Roseland, NJ
09.2018 - 08.2020
  • Led comprehensive market research to define the product's unique selling proposition (USP) and positioned it effectively in the market. Identified key benefits and features that resonated with the target audience.
  • Crafted compelling messaging and diverse content (videos, demos, whitepapers, case studies) to engage the audience. Monitored KPIs, optimized strategies to increase adoption and boost revenue.
  • Developed and executed robust go-to-market strategies, successfully launching "Wisely by ADP" paycard, "myWisely" app, and leading ADP's COVID-19 response through CARES Act initiatives.

Product Marketing Consultant

ADP
Roseland, NJ
11.2017 - 08.2018
  • Worked across ADP's product portfolio, primarily focusing on Human Resources Outsourcing (HRO) and ADP DataCloud. Helped lead the successful introduction of three new products and numerous features, enhancing market presence and contributing to positive customer feedback.
  • Conceived and executed innovative messaging and positioning strategies, significantly enhancing customer engagement and garnering positive acclaim for product features.
  • Spearheaded and managed a successful Product Awards program, securing 12 award wins in ten months, showcasing consistent recognition for product excellence and innovation.

Senior Competitive Marketing Analyst

Ricoh USA
West Caldwell, NJ
10.2010 - 06.2017
  • Created content, training, and guidance for the Sales team, boosting conversion rates by 15% throughout the buyer's journey.
  • Introduced and integrated project management tools, achieving a 50% reduction in project timeline overruns and cutting task completion times in half.
  • Instrumental in helping secure high-profile contracts with major industry leaders, including The Wynn Hotel Group, Kroger Supermarkets, and GE.

Education

Bachelor of Science - Marketing

Saint Joseph's University
Philadelphia, PA

Timeline

Marketing Consultant

Lucky Nickel Marketing, LLC
05.2023 - Current

Customer Marketing Manager

PandoLogic
12.2021 - 09.2023

Marketing Consultant

PandoLogic
10.2020 - 12.2021

Product Marketing Manager

ADP
09.2018 - 08.2020

Product Marketing Consultant

ADP
11.2017 - 08.2018

Senior Competitive Marketing Analyst

Ricoh USA
10.2010 - 06.2017

Bachelor of Science - Marketing

Saint Joseph's University

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Scott DonovanMarketer