Summary
Overview
Work History
Skills
Timeline
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Scott Dornblaser

Westport,CT

Summary

Talented, smart, successful advertising sales leader. Experienced in selling across all mediums with a focus on digital - primarily in the SMB space. Strong at building sales strategies, teams, and creating team focus to over achieve sales targets. Considerable experience working cross functionally. High EIQ.

Overview

13
13
years of professional experience

Work History

Head of Mid-Market Sales

NewsBreak
New York, NY
02.2024 - Current
  • Key responsibility is to build out team to sell to mid market clients directly and independent agencies.
  • Rely on CRM software to understand strengths and weaknesses in our approach to the market - then adjust accordingly.
  • Opened 15 new advertisers in first 4 months.

SCD Consulting

Self
New York, NY
08.2022 - 02.2024
  • Identified potential suppliers, negotiated agreements and monitored performance against contractual obligations.
  • Forecasted future demand based on historical sales data in order to maintain optimal inventory levels.
  • Conducted research on current industry trends to ensure compliance with relevant regulations.
  • Built relationships with vendors to ensure timely delivery of goods at competitive prices.

Head of Media

Taboola
New York, NY
03.2018 - 07.2022
  • Hired, trained, and coached team of 40+ to drive advertising sales for North America.
  • Worked cross functionally with product marketing, finance, account management, and the Senior Executive Team to create sales team set up and strategies.
  • Negotiated long term, strategic media relationships with key vendors

VP

Drawbridge
New York, NY
01.2015 - 03.2018
  • Championed Cross Device technology to advertising agencies and client direct.
  • Responsible for building, training, and leading team of 11 sellers focused on driving revenue from Cross Device Media, Platform Solutions, and Reporting and Analytics
  • Re-hired and trained entire team except for 1 seller to achieve quarter over quarter growth of 50% in revenue
  • New business sales over 70%
  • Grew sales year over year from $7MM to $11MM, on track for $21MM in 2017.

VP, Sales Mobile

Conversant
New York, NY
01.2012 - 01.2015
  • Responsible for building, training, and leading team of 12 sellers focused on driving revenue from all key agencies and holding companies
  • Establish high level, major agency relationships at Carat, MEC, Zenith, OMD, Digitas, Horizon, and other key agencies
  • Lead Revenue Growth from $6MM in 2012 to $23MM in 2015
  • Work closely with all divisions of Conversant (Dotomi, SET TV, Commission Junction, Mediaplex and ValueClick) to develop cross-device marketing programs.

General Manager

LivingSocial
New York, NY
01.2011 - 01.2012
  • Responsible for hiring, training, and leading a team of 25 sellers and sales management focusing on selling to small businesses.
  • Work closely with headquarters to develop strategic partnerships in NYC, marketing initiatives, compensation plans, quota setting, and product development
  • Build strategic, long term plans for the market while gaining buy in from marketing, pricing, sales operations, and company leadership
  • Increase in net billings by 100% year over year to $25M.

Skills

  • Strategy Development and Execution
  • Strong written and verbal communications
  • Working Cross Functionally
  • Hiring, Training, Coaching, and Motivation
  • Creative problem solver
  • Excellent seller and hunter

Timeline

Head of Mid-Market Sales

NewsBreak
02.2024 - Current

SCD Consulting

Self
08.2022 - 02.2024

Head of Media

Taboola
03.2018 - 07.2022

VP

Drawbridge
01.2015 - 03.2018

VP, Sales Mobile

Conversant
01.2012 - 01.2015

General Manager

LivingSocial
01.2011 - 01.2012

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Scott Dornblaser