Lead Perfection
Scott Ensign
Director Of Marketing
Tomball,US
Summary
Dynamic marketing leader with a proven track record at Maverick Windows, driving $61 million in revenue through innovative digital strategies and analytics. Expert in campaign planning and staff management, I excel in developing high-impact marketing initiatives that enhance brand visibility and engagement, fostering significant growth in customer acquisition and retention.
Overview
16
16
years of professional experience
1
1
Certificate
Work History
Director of Marketing
Maverick Windows
Addison, Texas
08.2021 - Current
- Oversea Canvas, Event, Recruiting, & Digital Marketing departments.
- Generated 61 million in revenue through online , social media , mail, radio, television, canvas & events.
- Grew Facebook, Instagram & TikTok followers followers by developing unified field strategies. Collaborated with two web developers to overhaul website.
- Led a team of four to overhaul blog and email, resulting in 50k new subscribers in 2025
- Managed annual marketing budget in excess of $ 2,400,000.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
Regional Marketing Manager
Maverick Windows
Houston, TX
05.2020 - Current
- Opened 5 different regions in the state of Texas generating over $10 million on pace for 17 million in Austin, San Antonio, Houston , Dallas & Fort Worth.
- Developed and executed yearly strategic marketing plans to target new industry sectors, increasing customer base by 20%
- Managed a marketing budget of 1.5 million, ensuring the optimum allocations of resources for promotional activities
- Guided the marketing team to execute successful product campaigns, leading to a 21% year-over-year increase in sales.
- Negotiated and managed contracts with advertising agencies, leading to more affective marketing campaigns at a reduced coast of 15%
- Orchestrated the planning ans execution of 30 +trade shows and events, significantly raising brand awareness and generating 20% uplift in lead acquisition.
Marketing Manager
Maverick Windows
Houston, Texas
08.2019 - Current
- Grew Canvas & events departments by 700% in 2020, achieving a net profit of $1.6 million and pacing towards $2.3 million.
- Recruited and developed 4 Team leads & 40 + Marketing Representatives.
- Developed outreach strategies that significantly increased community engagement.
- Trained and mentored new hires on effective canvas, event techniques and community engagement.
- Conducted regular team meetings to motivate staff, share best practice and go over KPI.
- Tracked performance metric's to evaluate campaign success & make data - driven adjustments.
- Collaborated with local organizations to enhance outreach efforts to build relationships.
Marketing Manager
ADT Security
Houston, Texas
08.2016 - 01.2019
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed over 30 sales representative going over daily KPI, territory & methodology.
Travel Manager
Buffalo Wild Wings
Houston, Texas
09.2009 - 01.2016
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Correctly calculated inventory and ordered appropriate supplies.
- Tracked daily sales transactions and invoices for accurate and updated financial reporting.
- Monitored inventory of supplies and purchased orders to maintain adequate stock levels.
- Increased restaurant revenue by optimizing table turnover rates and enhancing menu offerings.
- Traveling the Greater Houston Region for new roll out concepts & opening new locations.
- Carefully interviewed, selected, trained 80+ employees.
Education
Bachelor of Science - Communication, Public Relations
University Wisconsin Stevens Point
Stevens Point, Wisconsin 05.2001 -
Skills
Content strategy
Public Relations Student Society America
providing learning , networking & professional development opportunities to aspiring public relations professionals.
- Attending Chapter meetings
- Participating in events
- Engaging in professional development
- Volunteering
- Networking
- Taking Advantage of leadership opportunities
Accomplishments
- 2021 Qualified Remodeler Top 500 - # 281
- 2022 Qualified Remodeler Top 500 - # 221
- 2023 Qualified Remodeler Top 500 - # 192
- 2024 Qualified Remodeler Top 500 - #140
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Sales Force
Google Analytics
WordPress
Google Ads
LinkedIn Campaign Manager
Indeed Campaign Manager
Canva
Microsoft Outlook
Excel
Word
Interests
Family
Friends
Sports
Outdoors
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteImportant To Me
Company CultureCareer advancementHealthcare benefits401k matchLanguages
English
Native or Bilingual
Quote
Success usually comes to those who are too busy to be looking for it.
Henry David Thoreau
Certification
[SEO Analyst - Digital Marketing ], [Linkedln] - [June 2025]
Timeline
[SEO Analyst - Digital Marketing ], [Linkedln] - [June 2025]
06-2025
Director of Marketing
Maverick Windows
08.2021 - Current
Regional Marketing Manager
Maverick Windows
05.2020 - Current
Marketing Manager
Maverick Windows
08.2019 - Current
Marketing Manager
ADT Security
08.2016 - 01.2019
Travel Manager
Buffalo Wild Wings
09.2009 - 01.2016
Bachelor of Science - Communication, Public Relations
University Wisconsin Stevens Point
05.2001 -
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